Brandwave

C & F Legal vs Glasgow Harley:Which is more popular in New Zealand?

In October 2026, Glasgow Harley had more branded searches than C & F Legal among Nelson law firms in New Zealand. Glasgow Harley had about 120 branded searches, while C & F Legal had 90. Glasgow Harley made up 24% of all Nelson law firm searches we track, and C & F Legal accounted for 18%. When we asked ChatGPT and Google AI Overviews about Nelson law firms, C & F Legal appeared in all three answers and Glasgow Harley in none.

Among Nelson law firms in New Zealand in October 2026

Who do people search for more?

Glasgow Harley, about 33% more searches than C & F Legal

Glasgow Harley 120 searchesC & F Legal 90 searches

Who does AI mention more?

C & F Legal, mentioned in every answer we collected

C & F Legal in 3 of 3Glasgow Harley in 0 of 3

Who does AI recommend more?

C & F Legal, the only one of the two named

C & F Legal first in 3Glasgow Harley never named

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Top Nelson law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, C & F Legal appeared in all three answers. Glasgow Harley did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C & F Legal1st
  2. Stallard Law2nd
  3. Vanderwerff Shaw Lawyers3rd
  4. Hamish Fletcher Lawyers4th
  5. Atkinson Crehan5th
  6. Glasgow Harley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is C & F Legal or Glasgow Harley more popular in search?

This chart shows how often people search Google for C & F Legal and Glasgow Harley by name. Each line represents a brand's share of searches for all six Nelson law firms we track, month by month, from searches in New Zealand.

C & F Legal and Glasgow Harley among Nelson law firms in New Zealand, by month

Share of searches by month for Glasgow Harley, C & F Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthStallard LawGlasgow HarleyHamish Fletcher LawyersC & F LegalAtkinson CrehanVanderwerff Shaw Lawyers
Nov 202520%36.9%15.4%12.3%13.8%1.5%
Dec 202518.9%35.8%20.8%13.2%11.3%0%
Jan 202626.2%29.5%21.3%9.8%11.5%1.6%
Feb 202625.9%35.2%14.8%14.8%9.3%0%
Mar 202622.5%32.4%16.9%15.5%11.3%1.4%
Apr 202625%32.7%17.3%13.5%9.6%1.9%
May 202623.5%31.4%15.7%17.6%9.8%2%
Jun 202628.8%30.5%15.3%16.9%8.5%0%
Jul 202635%26.7%16.7%15%6.7%0%
Aug 202634.4%26.2%13.1%18%6.6%1.6%
Sep 202621.9%28.1%20.3%20.3%7.8%1.6%
Oct 202626%24%22%18%8%2%

How has branded search for C & F Legal and Glasgow Harley changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson law firms in October 2026?

4 changes

  1. In October 2026, Stallard Law overtook Glasgow Harley to become the leader among Nelson law firms in New Zealand, with 26% of the searches.

  2. In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches.

  3. In October 2026, Glasgow Harley lost share of searches among Nelson law firms in New Zealand, from 28.1% to 24%.

  4. In October 2026, C & F Legal lost share of searches among Nelson law firms in New Zealand, from 20.3% to 18%.

How are C & F Legal’s and Glasgow Harley’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using C & F Legal’s and Glasgow Harley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C & F Legal

2 branded search terms

  • c and f legal
  • c&f legal

Glasgow Harley

4 branded search terms

  • glasgow harley
  • glasgow harley nelson
  • glasgow harley solicitors
  • glasgow-harley

How the Brand Demand Index is measured

Other head-to-heads among Nelson law firms

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