Brandwave

How popular isStallard Law?

In October 2026, people searched for Stallard Law by name about 300 times in New Zealand, about the same as the previous year. These searches made up 26% of all New Zealand Nelson law firm searches, placing Stallard Law first out of six firms. When we asked both ChatGPT and Google AI Overviews about Nelson law firms, Stallard Law appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Stallard Law is the most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Stallard LawShare of searches 26%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Glasgow HarleyShare of searches 24%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Hamish Fletcher LawyersShare of searches 22%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. C & F LegalShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Atkinson CrehanShare of searches 8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top Nelson law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Stallard Law appeared in all three answers. Stallard Law is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C & F Legal1st
  2. Stallard Law2nd
  3. Vanderwerff Shaw Lawyers3rd
  4. Hamish Fletcher Lawyers4th
  5. Atkinson Crehan5th
  6. Glasgow Harley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Stallard Law compared with other New Zealand Nelson law firms?

Stallard Law against Nelson law firms in New Zealand, by month

Share of searches by month for Stallard Law, Glasgow Harley, Hamish Fletcher Lawyers, C & F Legal, Atkinson Crehan, Vanderwerff Shaw Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthStallard LawGlasgow HarleyHamish Fletcher LawyersC & F LegalAtkinson CrehanVanderwerff Shaw Lawyers
Nov 202520%36.9%15.4%12.3%13.8%1.5%
Dec 202518.9%35.8%20.8%13.2%11.3%0%
Jan 202626.2%29.5%21.3%9.8%11.5%1.6%
Feb 202625.9%35.2%14.8%14.8%9.3%0%
Mar 202622.5%32.4%16.9%15.5%11.3%1.4%
Apr 202625%32.7%17.3%13.5%9.6%1.9%
May 202623.5%31.4%15.7%17.6%9.8%2%
Jun 202628.8%30.5%15.3%16.9%8.5%0%
Jul 202635%26.7%16.7%15%6.7%0%
Aug 202634.4%26.2%13.1%18%6.6%1.6%
Sep 202621.9%28.1%20.3%20.3%7.8%1.6%
Oct 202626%24%22%18%8%2%

  1. 1.Stallard Law

    26%

    Moved from 2nd to 1st. 130 estimated branded searches, -7.1% vs prior month. Share +4.1 points.

  2. 2.Glasgow Harley

    24%

    Moved from 1st to 2nd. 120 estimated branded searches, -33.3% vs prior month. Share -4.1 points.

  3. 3.Hamish Fletcher Lawyers

    22%

    Moved from 4th to 3rd. 110 estimated branded searches, -15.4% vs prior month. Share +1.7 points.

  4. 4.C & F Legal

    18%

    Moved from 3rd to 4th. 90 estimated branded searches, -30.8% vs prior month. Share -2.3 points.

  5. 5.Atkinson Crehan

    8%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share +0.2 points.

  6. 6.Vanderwerff Shaw Lawyers

    2%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Stallard Law and its closest rivals

Every comparison with Stallard Law

5 comparisons

How has branded search demand for Stallard Law changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Stallard Law in New Zealand held steady, from 310 to 300.
  • Across the 12 months ending October 2026, Stallard Law’s share of searches among Nelson law firms in New Zealand increased from 20% to 26%.
  • Across the 12 months ending October 2026, Stallard Law’s share of searches among Nelson law firms in New Zealand peaked at 35% in July 2026 and was lowest at 18.9% in December 2025.
  • Across the 12 months ending October 2026, Stallard Law rose from 2nd to 1st among Nelson law firms in New Zealand.

How did search popularity change for New Zealand Nelson law firms in October 2026?

5 changes

  1. In October 2026, Stallard Law overtook Glasgow Harley to become the leader among Nelson law firms in New Zealand, with 26% of the searches.

  2. In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches.

  3. In October 2026, Glasgow Harley lost share of searches among Nelson law firms in New Zealand, from 28.1% to 24%.

  4. In October 2026, C & F Legal lost share of searches among Nelson law firms in New Zealand, from 20.3% to 18%.

  5. Estimated monthly branded searches for Atkinson Crehan in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in October 2026.

How are Stallard Law’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Stallard Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stallard law
  • stallard law nelson

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How the Brand Demand Index is measured

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