Brandwave

C & F Legal vs Vanderwerff Shaw Lawyers:Which is more popular in New Zealand?

In October 2026, C & F Legal had more branded searches than Vanderwerff Shaw Lawyers among Nelson law firms in New Zealand. C & F Legal had about 90 branded searches, while Vanderwerff Shaw Lawyers had 10. C & F Legal made up 18% of all Nelson law firm searches we track, and Vanderwerff Shaw Lawyers accounted for 2%. When we asked ChatGPT and Google AI Overviews about Nelson law firms, both C & F Legal and Vanderwerff Shaw Lawyers appeared in all three answers. C & F Legal was mentioned before Vanderwerff Shaw Lawyers in every answer.

Among Nelson law firms in New Zealand in October 2026

Who do people search for more?

C & F Legal, about 9 searches for every 1 for Vanderwerff Shaw Lawyers

C & F Legal 90 searchesVanderwerff Shaw Lawyers 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

C & F Legal in 3 of 3Vanderwerff Shaw Lawyers in 3 of 3

Who does AI recommend more?

C & F Legal, named ahead of Vanderwerff Shaw Lawyers in every answer

C & F Legal first in 3Vanderwerff Shaw Lawyers never first

Follow C & F Legal vs Vanderwerff Shaw Lawyers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Nelson law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both C & F Legal and Vanderwerff Shaw Lawyers showed up in all three answers. C & F Legal was listed before Vanderwerff Shaw Lawyers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C & F Legal1st
  2. Stallard Law2nd
  3. Vanderwerff Shaw Lawyers3rd
  4. Hamish Fletcher Lawyers4th
  5. Atkinson Crehan5th
  6. Glasgow Harley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is C & F Legal or Vanderwerff Shaw Lawyers more popular in search?

This chart shows how often people search Google for C & F Legal and Vanderwerff Shaw Lawyers by name. Each line represents a brand's share of searches for all six Nelson law firms we track, month by month, from searches in New Zealand.

C & F Legal and Vanderwerff Shaw Lawyers among Nelson law firms in New Zealand, by month

Share of searches by month for C & F Legal, Vanderwerff Shaw Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthStallard LawGlasgow HarleyHamish Fletcher LawyersC & F LegalAtkinson CrehanVanderwerff Shaw Lawyers
Nov 202520%36.9%15.4%12.3%13.8%1.5%
Dec 202518.9%35.8%20.8%13.2%11.3%0%
Jan 202626.2%29.5%21.3%9.8%11.5%1.6%
Feb 202625.9%35.2%14.8%14.8%9.3%0%
Mar 202622.5%32.4%16.9%15.5%11.3%1.4%
Apr 202625%32.7%17.3%13.5%9.6%1.9%
May 202623.5%31.4%15.7%17.6%9.8%2%
Jun 202628.8%30.5%15.3%16.9%8.5%0%
Jul 202635%26.7%16.7%15%6.7%0%
Aug 202634.4%26.2%13.1%18%6.6%1.6%
Sep 202621.9%28.1%20.3%20.3%7.8%1.6%
Oct 202626%24%22%18%8%2%

How has branded search for C & F Legal and Vanderwerff Shaw Lawyers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson law firms in October 2026?

2 changes

  1. In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches.

  2. In October 2026, C & F Legal lost share of searches among Nelson law firms in New Zealand, from 20.3% to 18%.

How are C & F Legal’s and Vanderwerff Shaw Lawyers’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using C & F Legal’s and Vanderwerff Shaw Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C & F Legal

2 branded search terms

  • c and f legal
  • c&f legal

Vanderwerff Shaw Lawyers

1 branded search term

  • vanderwerff shaw

How the Brand Demand Index is measured

Other head-to-heads among Nelson law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free