How popular isBoulder Co in search?
In August 2026, there were an estimated 5.1K branded searches for Boulder Co in New Zealand which is up 19.3% over the last 11 months. Boulder Co holds 22.5% estimated Share of Search among New Zealand climbing and bouldering gyms and is ranked 2nd of 5 competitors for search popularity.
Extreme Edge52.6%
Boulder Co22.5%- Clip 'n Climb18.9%
Uprising Bouldering5.2%- Hangdog0.79%
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Which climbing and bouldering gyms compete with Boulder Co?
Share of Search by month for Extreme Edge, Boulder Co, Clip 'n Climb, Uprising Bouldering. The figures are in the table below the chart.
View monthly share of search table
| Month | Extreme Edge | Boulder Co | Clip 'n Climb | Uprising Bouldering | Hangdog |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 20.7% | 26.3% | 5.3% | 0.63% |
| Nov 2025 | 52.4% | 23% | 19.7% | 4.4% | 0.5% |
| Dec 2025 | 49.7% | 20.9% | 23.2% | 5.5% | 0.71% |
| Jan 2026 | 48.3% | 20.1% | 26.5% | 4.6% | 0.53% |
| Feb 2026 | 52.5% | 22.5% | 19% | 5.2% | 0.75% |
| Mar 2026 | 56.9% | 20.8% | 17.9% | 3.9% | 0.59% |
| Apr 2026 | 51.4% | 21.2% | 23.4% | 3.4% | 0.56% |
| May 2026 | 52.8% | 22.8% | 20.1% | 3.7% | 0.67% |
| Jun 2026 | 51.3% | 22.1% | 19.6% | 6.2% | 0.8% |
| Jul 2026 | 49.6% | 21.2% | 23.4% | 5% | 0.74% |
| Aug 2026 | 52.6% | 22.5% | 18.9% | 5.2% | 0.79% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 11.9K | -15.6% | +3 points | |
| 2, moved from 3rd to 2nd | 22.5% | 5.1K | -15.4% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.9% | 4.3K | -35.6% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.2% | 1.2K | -18.8% | +0.1 points | |
| 5, held 5th | 0.79% | 180 | -14.3% | +0.1 points |
52.6%
held 1st · 11.9K estimated branded searches · -15.6% vs prior month · +3 points
22.5%
moved from 3rd to 2nd · 5.1K estimated branded searches · -15.4% vs prior month · +1.3 points
18.9%
moved from 2nd to 3rd · 4.3K estimated branded searches · -35.6% vs prior month · -4.5 points
5.2%
held 4th · 1.2K estimated branded searches · -18.8% vs prior month · +0.1 points
5.Hangdog
0.79%
held 5th · 180 estimated branded searches · -14.3% vs prior month · +0.1 points
Compare search popularity between Boulder Co and its closest rivals
How has branded search demand for Boulder Co changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Boulder Co in New Zealand rose from 4.3K to 5.1K.
- Across the 11 months ending August 2026, Boulder Co’s estimated Share of Search among climbing and bouldering gyms in New Zealand increased from 20.7% to 22.5%.
- Across the 11 months ending August 2026, Boulder Co’s estimated Share of Search among climbing and bouldering gyms in New Zealand peaked at 23% in November 2025 and was lowest at 20.1% in January 2026.
- Across the 11 months ending August 2026, Boulder Co rose from 3rd to 2nd among climbing and bouldering gyms in New Zealand.
How did search popularity change for New Zealand climbing and bouldering gyms in August 2026?
4 changes
In August 2026, Boulder Co overtook Clip 'n Climb to rank 2nd among climbing and bouldering gyms in New Zealand, at 22.5%.
In August 2026, Extreme Edge gained estimated Share of Search among climbing and bouldering gyms in New Zealand, from 49.6% to 52.6%.
In August 2026, Clip 'n Climb lost estimated Share of Search among climbing and bouldering gyms in New Zealand, from 23.4% to 18.9%.
Estimated monthly branded searches for Hangdog in New Zealand rose 38.5% over 11 measured months, from 130 to 180 in August 2026.
How is Boulder Co measured?
Brandwave collects information about searches that people make online using Boulder Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- boulder co
- boulder co climbing
- boulder co nz
- boulder co rock climbing
- boulder co united states
- boulderco
- boulderco nz
- university of colorado boulder boulder co
- university of colorado boulder co
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Is Boulder Co your brand?
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