Brandwave

Boulder Co vs Clip 'n Climb:Which is more popular by branded search in New Zealand?

In August 2026, Boulder Co had more branded searches than Clip 'n Climb among climbing and bouldering gyms in New Zealand. Boulder Co was estimated to have 5.1K branded searches compared to Clip 'n Climb’s 4.3K, and held a 22.5% Share of Search versus Clip 'n Climb’s 18.9%.

Share of Search among climbing and bouldering gyms in New Zealand in August 2026Which is more popular in search, Boulder Co or Clip 'n Climb?
Boulder Co22.5%5.1K searches
vs
Clip 'n Climb18.9%4.3K searches

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Which is more popular in search, Boulder Co or Clip 'n Climb?

Compare the climbing and bouldering gyms New Zealanders train and play at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Boulder Co and Clip 'n Climb among climbing and bouldering gyms in New Zealand, by month

Share of Search by month for Boulder Co, Clip 'n Climb. The figures are in the table below the chart.

View monthly share of search table
MonthExtreme EdgeBoulder CoClip 'n ClimbUprising BoulderingHangdog
Oct 202547.1%20.7%26.3%5.3%0.63%
Nov 202552.4%23%19.7%4.4%0.5%
Dec 202549.7%20.9%23.2%5.5%0.71%
Jan 202648.3%20.1%26.5%4.6%0.53%
Feb 202652.5%22.5%19%5.2%0.75%
Mar 202656.9%20.8%17.9%3.9%0.59%
Apr 202651.4%21.2%23.4%3.4%0.56%
May 202652.8%22.8%20.1%3.7%0.67%
Jun 202651.3%22.1%19.6%6.2%0.8%
Jul 202649.6%21.2%23.4%5%0.74%
Aug 202652.6%22.5%18.9%5.2%0.79%
Sep 2026—————

How has the Boulder Co and Clip 'n Climb comparison changed over the last 12 months?

  • The lead changed hands 7 times in the 11 months ending August 2026: Boulder Co took it in November 2025, Clip 'n Climb took it in December 2025, Boulder Co took it in February 2026, Clip 'n Climb took it in April 2026, Boulder Co took it in May 2026, Clip 'n Climb took it in July 2026, Boulder Co took it in August 2026.
  • Across the 11 months ending August 2026, Boulder Co’s estimated Share of Search among climbing and bouldering gyms in New Zealand moved from 20.7% to 22.5%, and its estimated monthly branded searches moved from 4.3K to 5.1K.
  • Across the 11 months ending August 2026, Clip 'n Climb’s estimated Share of Search among climbing and bouldering gyms in New Zealand moved from 26.3% to 18.9%, and its estimated monthly branded searches moved from 5.5K to 4.3K.

How did search popularity change for New Zealand climbing and bouldering gyms in August 2026?

  1. In August 2026, Boulder Co overtook Clip 'n Climb to rank 2nd among climbing and bouldering gyms in New Zealand, at 22.5%.

  2. In August 2026, Clip 'n Climb lost estimated Share of Search among climbing and bouldering gyms in New Zealand, from 23.4% to 18.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Boulder Co’s and Clip 'n Climb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boulder Co

9 branded search terms

  • boulder co
  • boulder co climbing
  • boulder co nz
  • boulder co rock climbing
  • boulder co united states
  • boulderco
  • boulderco nz
  • university of colorado boulder boulder co
  • university of colorado boulder co

Clip 'n Climb

9 branded search terms

  • clip n climb
  • clip n climb hutt park
  • clip n climb lower hutt
  • clip n climb near me
  • clip n climb new zealand
  • clip n climb nz
  • clip n climb price
  • clip n climb rock climbing
  • clipnclimb

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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