Brandwave

How popular isHangdog in search?

In August 2026, there were an estimated 180 branded searches for Hangdog in New Zealand which is up 38.5% over the last 11 months. Hangdog holds 0.79% estimated Share of Search among New Zealand climbing and bouldering gyms and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Extreme Edge52.6%
  2. Boulder Co22.5%
  3. Clip 'n Climb18.9%
  4. Uprising Bouldering5.2%
  5. Hangdog0.79%
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Which climbing and bouldering gyms compete with Hangdog?

Hangdog against climbing and bouldering gyms in New Zealand, by month

Share of Search by month for Extreme Edge, Boulder Co, Clip 'n Climb, Uprising Bouldering, Hangdog. The figures are in the table below the chart.

View monthly share of search table
MonthExtreme EdgeBoulder CoClip 'n ClimbUprising BoulderingHangdog
Oct 202547.1%20.7%26.3%5.3%0.63%
Nov 202552.4%23%19.7%4.4%0.5%
Dec 202549.7%20.9%23.2%5.5%0.71%
Jan 202648.3%20.1%26.5%4.6%0.53%
Feb 202652.5%22.5%19%5.2%0.75%
Mar 202656.9%20.8%17.9%3.9%0.59%
Apr 202651.4%21.2%23.4%3.4%0.56%
May 202652.8%22.8%20.1%3.7%0.67%
Jun 202651.3%22.1%19.6%6.2%0.8%
Jul 202649.6%21.2%23.4%5%0.74%
Aug 202652.6%22.5%18.9%5.2%0.79%
Sep 2026—————
  1. held 1st · 11.9K estimated branded searches · -15.6% vs prior month · +3 points

  2. 2.Boulder Co

    22.5%

    moved from 3rd to 2nd · 5.1K estimated branded searches · -15.4% vs prior month · +1.3 points

  3. 3.Clip 'n Climb

    18.9%

    moved from 2nd to 3rd · 4.3K estimated branded searches · -35.6% vs prior month · -4.5 points

  4. held 4th · 1.2K estimated branded searches · -18.8% vs prior month · +0.1 points

  5. 5.Hangdog

    0.79%

    held 5th · 180 estimated branded searches · -14.3% vs prior month · +0.1 points

Compare search popularity between Hangdog and its closest rivals

How has branded search demand for Hangdog changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hangdog in New Zealand rose from 130 to 180.
  • Across the 11 months ending August 2026, Hangdog’s estimated Share of Search among climbing and bouldering gyms in New Zealand held steady, from 0.63% to 0.79%.

How did search popularity change for New Zealand climbing and bouldering gyms in August 2026?

  1. In August 2026, Boulder Co overtook Clip 'n Climb to rank 2nd among climbing and bouldering gyms in New Zealand, at 22.5%.

  2. In August 2026, Extreme Edge gained estimated Share of Search among climbing and bouldering gyms in New Zealand, from 49.6% to 52.6%.

  3. In August 2026, Clip 'n Climb lost estimated Share of Search among climbing and bouldering gyms in New Zealand, from 23.4% to 18.9%.

  4. Estimated monthly branded searches for Hangdog in New Zealand rose 38.5% over 11 measured months, from 130 to 180 in August 2026.

How is Hangdog measured?

Brandwave collects information about searches that people make online using Hangdog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hangdog climbing
  • hangdog climbing gym

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How the Brand Demand Index is measured

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Is Hangdog your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.