Boulder Co vs Extreme Edge:Which is more popular by branded search in New Zealand?
In August 2026, Extreme Edge had more branded searches than Boulder Co among climbing and bouldering gyms in New Zealand. Extreme Edge was estimated to have 11.9K branded searches compared to Boulder Co’s 5.1K, and held a 52.6% Share of Search versus Boulder Co’s 22.5%.
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Which is more popular in search, Boulder Co or Extreme Edge?
Compare the climbing and bouldering gyms New Zealanders train and play at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Extreme Edge, Boulder Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Extreme Edge | Boulder Co | Clip 'n Climb | Uprising Bouldering | Hangdog |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 20.7% | 26.3% | 5.3% | 0.63% |
| Nov 2025 | 52.4% | 23% | 19.7% | 4.4% | 0.5% |
| Dec 2025 | 49.7% | 20.9% | 23.2% | 5.5% | 0.71% |
| Jan 2026 | 48.3% | 20.1% | 26.5% | 4.6% | 0.53% |
| Feb 2026 | 52.5% | 22.5% | 19% | 5.2% | 0.75% |
| Mar 2026 | 56.9% | 20.8% | 17.9% | 3.9% | 0.59% |
| Apr 2026 | 51.4% | 21.2% | 23.4% | 3.4% | 0.56% |
| May 2026 | 52.8% | 22.8% | 20.1% | 3.7% | 0.67% |
| Jun 2026 | 51.3% | 22.1% | 19.6% | 6.2% | 0.8% |
| Jul 2026 | 49.6% | 21.2% | 23.4% | 5% | 0.74% |
| Aug 2026 | 52.6% | 22.5% | 18.9% | 5.2% | 0.79% |
| Sep 2026 | — | — | — | — | — |
How has the Boulder Co and Extreme Edge comparison changed over the last 12 months?
3 findings
- Extreme Edge was ahead of Boulder Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boulder Co’s estimated Share of Search among climbing and bouldering gyms in New Zealand moved from 20.7% to 22.5%, and its estimated monthly branded searches moved from 4.3K to 5.1K.
- Across the 11 months ending August 2026, Extreme Edge’s estimated Share of Search among climbing and bouldering gyms in New Zealand moved from 47.1% to 52.6%, and its estimated monthly branded searches moved from 9.8K to 11.9K.
How did search popularity change for New Zealand climbing and bouldering gyms in August 2026?
2 changes
In August 2026, Boulder Co overtook Clip 'n Climb to rank 2nd among climbing and bouldering gyms in New Zealand, at 22.5%.
In August 2026, Extreme Edge gained estimated Share of Search among climbing and bouldering gyms in New Zealand, from 49.6% to 52.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Boulder Co’s and Extreme Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boulder Co
9 branded search terms
- boulder co
- boulder co climbing
- boulder co nz
- boulder co rock climbing
- boulder co united states
- boulderco
- boulderco nz
- university of colorado boulder boulder co
- university of colorado boulder co
Extreme Edge
8 branded search terms
- extreme edge
- extreme edge climbing
- extreme edge near me
- extreme edge nz
- extreme edge panmure
- extreme edge rock climbing hamilton
- extreme edge rock climbing panmure
- extremeedge
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.