Brandwave

How popular isBespoke Construct in search?

In August 2026, there were an estimated 20 branded searches for Bespoke Construct in New Zealand which is down 33.3% over the last 11 months. Bespoke Construct holds 1.2% estimated Share of Search among New Zealand tauranga renovation builders and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Refresh Renovations68.5%
  2. Smith & Sons30.4%
  3. Bespoke Construct1.2%
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Which tauranga renovation builders compete with Bespoke Construct?

Bespoke Construct against tauranga renovation builders in New Zealand, by month

Share of Search by month for Refresh Renovations, Smith & Sons, Bespoke Construct. The figures are in the table below the chart.

View monthly share of search table
MonthRefresh RenovationsSmith & SonsBespoke Construct
Oct 202573.9%24.4%1.7%
Nov 202573.4%25.3%1.3%
Dec 202565.5%32.8%1.7%
Jan 202669.8%29%1.2%
Feb 202666.8%32.1%1.1%
Mar 202667.7%30.8%1.5%
Apr 202669.8%29%1.2%
May 202672.8%26.2%1%
Jun 202671.5%27.3%1.2%
Jul 202670.8%28%1.2%
Aug 202668.5%30.4%1.2%
Sep 2026———
  1. held 1st · 1.1K estimated branded searches · -3.4% vs prior month · -2.4 points

  2. held 2nd · 510 estimated branded searches · +8.5% vs prior month · +2.4 points

  3. held 3rd · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Bespoke Construct and its closest rivals

How has branded search demand for Bespoke Construct changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bespoke Construct in New Zealand fell from 30 to 20.
  • Across the 11 months ending August 2026, Bespoke Construct’s estimated Share of Search among tauranga renovation builders in New Zealand decreased from 1.7% to 1.2%.

How did search popularity change for New Zealand tauranga renovation builders in August 2026?

  1. In August 2026, Smith & Sons gained estimated Share of Search among tauranga renovation builders in New Zealand, from 28% to 30.4%.

  2. In August 2026, Refresh Renovations lost estimated Share of Search among tauranga renovation builders in New Zealand, from 70.8% to 68.5%.

  3. Estimated monthly branded searches for Bespoke Construct in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How is Bespoke Construct measured?

Brandwave collects information about searches that people make online using Bespoke Construct’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • bespoke construct
  • bespoke construct tauranga

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How the Brand Demand Index is measured

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Is Bespoke Construct your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.