Bespoke Construct vs Smith & Sons:Which is more popular by branded search in New Zealand?
In August 2026, Smith & Sons had more branded searches than Bespoke Construct among tauranga renovation builders in New Zealand. Smith & Sons was estimated to have 510 branded searches compared to Bespoke Construct’s 20, and held a 30.4% Share of Search versus Bespoke Construct’s 1.2%.
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Which is more popular in search, Bespoke Construct or Smith & Sons?
Compare Tauranga renovation builders using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith & Sons, Bespoke Construct. The figures are in the table below the chart.
View monthly share of search table
| Month | Refresh Renovations | Smith & Sons | Bespoke Construct |
|---|---|---|---|
| Oct 2025 | 73.9% | 24.4% | 1.7% |
| Nov 2025 | 73.4% | 25.3% | 1.3% |
| Dec 2025 | 65.5% | 32.8% | 1.7% |
| Jan 2026 | 69.8% | 29% | 1.2% |
| Feb 2026 | 66.8% | 32.1% | 1.1% |
| Mar 2026 | 67.7% | 30.8% | 1.5% |
| Apr 2026 | 69.8% | 29% | 1.2% |
| May 2026 | 72.8% | 26.2% | 1% |
| Jun 2026 | 71.5% | 27.3% | 1.2% |
| Jul 2026 | 70.8% | 28% | 1.2% |
| Aug 2026 | 68.5% | 30.4% | 1.2% |
| Sep 2026 | — | — | — |
How has the Bespoke Construct and Smith & Sons comparison changed over the last 12 months?
3 findings
- Smith & Sons was ahead of Bespoke Construct in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bespoke Construct’s estimated Share of Search among tauranga renovation builders in New Zealand moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand moved from 24.4% to 30.4%, and its estimated monthly branded searches moved from 430 to 510.
How did search popularity change for New Zealand tauranga renovation builders in August 2026?
2 changes
In August 2026, Smith & Sons gained estimated Share of Search among tauranga renovation builders in New Zealand, from 28% to 30.4%.
Estimated monthly branded searches for Bespoke Construct in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bespoke Construct’s and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bespoke Construct
2 branded search terms
- bespoke construct
- bespoke construct tauranga
Smith & Sons
10 branded search terms
- smith & sons
- smith & sons dunedin
- smith & sons tauranga
- smith and sons
- smith and sons nz
- smith and sons renovations
- smith sons renovations
- smith&sons
- smithandsons
- smithandsons.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.