Brandwave

Tauranga renovation builders in New Zealand:Which brands are most popular in search?

In August 2026, Refresh Renovations was the most searched among tauranga renovation builders in New Zealand, with an estimated 1.1K branded searches and 68.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Refresh Renovations68.5%
  2. Smith & Sons30.4%
  3. Bespoke Construct1.2%

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Share of SearchLeaderboard

Compare Tauranga renovation builders using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga renovation builders in New Zealand, by month

Share of Search by month for Refresh Renovations, Smith & Sons. The figures are in the table below the chart.

View monthly share of search table
MonthRefresh RenovationsSmith & SonsBespoke Construct
Oct 202573.9%24.4%1.7%
Nov 202573.4%25.3%1.3%
Dec 202565.5%32.8%1.7%
Jan 202669.8%29%1.2%
Feb 202666.8%32.1%1.1%
Mar 202667.7%30.8%1.5%
Apr 202669.8%29%1.2%
May 202672.8%26.2%1%
Jun 202671.5%27.3%1.2%
Jul 202670.8%28%1.2%
Aug 202668.5%30.4%1.2%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 1.1K estimated branded searches · -3.4% vs prior month · -2.4 points

  2. held 2nd · 510 estimated branded searches · +8.5% vs prior month · +2.4 points

  3. held 3rd · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga renovation builders in New Zealand?

In August 2026, Refresh Renovations was the most searched among tauranga renovation builders in New Zealand, with an estimated 1.1K branded searches and 68.5% estimated Share of Search within this set. Smith & Sons is in 2nd place, 38.1 percentage points behind at 30.4% Share of Search.

New Zealand tauranga renovation builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Refresh Renovations73.9% → 68.5%73.9%Oct 202565.5%Dec 20251st
Smith & Sons24.4% → 30.4%32.8%Dec 202524.4%Oct 20252nd
Bespoke Construct1.7% → 1.2%1.7%Dec 20251%May 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Refresh Renovations’ estimated Share of Search among tauranga renovation builders in New Zealand decreased from 73.9% to 68.5%.
  • Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand increased from 24.4% to 30.4%.
  • Across the 11 months ending August 2026, Bespoke Construct’s estimated Share of Search among tauranga renovation builders in New Zealand decreased from 1.7% to 1.2%.
  • Across the 11 months ending August 2026, Refresh Renovations’ estimated Share of Search among tauranga renovation builders in New Zealand peaked at 73.9% in October 2025 and was lowest at 65.5% in December 2025.
  • Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand peaked at 32.8% in December 2025 and was lowest at 24.4% in October 2025.

How did search popularity change for New Zealand tauranga renovation builders in August 2026?

  1. In August 2026, Smith & Sons gained estimated Share of Search among tauranga renovation builders in New Zealand, from 28% to 30.4%.

  2. In August 2026, Refresh Renovations lost estimated Share of Search among tauranga renovation builders in New Zealand, from 70.8% to 68.5%.

  3. Estimated monthly branded searches for Bespoke Construct in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How the Brand Demand Index is measured

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