Brandwave

How popular isBedpost?

In September 2026, people searched for Bedpost by name about 5,470 times in New Zealand, an 18.4% decrease from the previous year. These searches made up 13.9% of all New Zealand bed and mattress retailer searches, placing Bedpost fourth out of six retailers. When we asked both ChatGPT and Google AI Overviews about bed and mattress retailers, Bedpost appeared in three of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Bedpost is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. EcosaShare of searches 45.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. BedsRusShare of searches 20.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Beds4UShare of searches 16.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BedpostShare of searches 13.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. New Zealand Bed CompanyShare of searches 2.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top bed and mattress retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bedpost was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bedpost is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BedsRus1st
  2. Beds4U2nd
  3. Bedpost3rd
  4. Ecosa4th
  5. New Zealand Bed Company5th
  6. Emma Sleep6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BedsRus4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Beds4U3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bedpost3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • New Zealand Bed Company2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ecosa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Emma Sleep1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bed and mattress retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bed and mattress retailers compete with Bedpost?

Bedpost against bed and mattress retailers in New Zealand, by month

Share of searches by month for Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company. The figures are in the table below the chart.

View monthly share of searches table
MonthEcosaBedsRusBeds4UBedpostNew Zealand Bed CompanyEmma Sleep
Oct 202544.4%24.4%14.9%13.5%1.5%1.3%
Nov 202547.2%22.5%14.7%12.9%1.4%1.2%
Dec 202542.5%22.5%17.2%14.2%2.2%1.4%
Jan 202640.9%26.1%15.6%14.7%1.1%1.6%
Feb 202642.4%22.5%16.6%15.9%1.2%1.4%
Mar 202644%23.8%16%13.4%1.6%1.2%
Apr 202643.2%22.8%17.2%13.7%1.5%1.5%
May 202640.6%26.1%17.1%13.4%1.4%1.4%
Jun 202644.1%23.4%15.9%13.9%1.2%1.5%
Jul 202643.2%22.8%15.4%15.9%1.5%1.3%
Aug 202639.5%24.4%17.9%14.6%2.2%1.3%
Sep 202645.7%20.5%16.5%13.9%2.4%1.1%

  1. 1.Ecosa

    45.7%

    Held 1st. 18K estimated branded searches, +12.4% vs prior month. Share +6.1 points.

  2. 2.BedsRus

    20.5%

    Held 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Beds4U

    16.5%

    Held 3rd. 6.5K estimated branded searches, -10.3% vs prior month. Share -1.4 points.

  4. 4.Bedpost

    13.9%

    Held 4th. 5.5K estimated branded searches, -7.8% vs prior month. Share -0.8 points.

  5. 5.New Zealand Bed Company

    2.4%

    Held 5th. 930 estimated branded searches, +2.2% vs prior month. Share +0.1 points.

  6. 6.Emma Sleep

    1.1%

    Held 6th. 440 estimated branded searches, -13.7% vs prior month. Share -0.1 points.

Compare popularity between Bedpost and its closest rivals

Every comparison with Bedpost

5 comparisons

How has branded search demand for Bedpost changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bedpost in New Zealand fell from 6.7K to 5.5K.
  • Across the 12 months ending September 2026, Bedpost’s share of searches among bed and mattress retailers in New Zealand peaked at 15.9% in February 2026 and was lowest at 12.9% in November 2025.

How did search popularity change for New Zealand bed and mattress retailers in September 2026?

6 changes

  1. In September 2026, Ecosa gained share of searches among bed and mattress retailers in New Zealand, from 39.5% to 45.7%.

  2. In September 2026, BedsRus lost share of searches among bed and mattress retailers in New Zealand, from 24.4% to 20.5%.

  3. In September 2026, Beds4U lost share of searches among bed and mattress retailers in New Zealand, from 17.9% to 16.5%.

  4. In September 2026, Bedpost lost share of searches among bed and mattress retailers in New Zealand, from 14.6% to 13.9%.

  5. New Zealand Bed Company’s share of searches among bed and mattress retailers in New Zealand has gained ground for 3 months in a row, from 1.2% to 2.4% in September 2026.

  6. Estimated monthly branded searches for Emma Sleep in New Zealand fell 32.3% over 12 measured months, from 650 to 440 in September 2026.

How are Bedpost’s branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Bedpost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bed post
  • bed post hamilton
  • bed post westgate
  • Bedpost
  • bedpost botany
  • bedpost chch
  • bedpost christchurch
  • bedpost dunedin
  • bedpost hamilton
  • bedpost hamilton nz
  • bedpost kerikeri
  • bedpost manukau
  • bedpost mattress
  • bedpost mount maunganui
  • bedpost mt maunganui
  • bedpost napier
  • bedpost nelson
  • bedpost newmarket
  • bedpost pukekohe
  • bedpost st lukes
  • bedpost tauranga
  • bedpost tauriko
  • bedpost te rapa
  • bedpost wairau
  • bedpost wairau park
  • bedpost westgate
  • bedpost whangarei

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How the Brand Demand Index is measured

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