Brandwave

How popular isAtomic Travel in search?

In August 2026, there were an estimated 110 branded searches for Atomic Travel in New Zealand which is down 38.9% over the last 11 months. Atomic Travel holds 0.21% estimated Share of Search among New Zealand coach and scenic rail operators and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. InterCity91.4%
  2. Great Journeys New Zealand8.4%
  3. Atomic Travel0.21%
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Which coach and scenic rail operators compete with Atomic Travel?

Atomic Travel against coach and scenic rail operators in New Zealand, by month

Share of Search by month for InterCity, Great Journeys New Zealand, Atomic Travel. The figures are in the table below the chart.

View monthly share of search table
MonthInterCityGreat Journeys New ZealandAtomic Travel
Oct 202589.7%9.9%0.33%
Nov 202589.4%10.4%0.27%
Dec 202592.5%7.2%0.31%
Jan 202691.3%8.4%0.35%
Feb 202691.7%8%0.35%
Mar 202692.5%7.1%0.39%
Apr 202692.5%7.2%0.31%
May 202691.3%8.3%0.34%
Jun 202692.8%7%0.18%
Jul 202693.1%6.7%0.2%
Aug 202691.4%8.4%0.21%
Sep 2026———
  1. 1.InterCity

    91.4%

    held 1st · 48K estimated branded searches · -21.5% vs prior month · -1.7 points

  2. held 2nd · 4.4K estimated branded searches · +0.45% vs prior month · +1.7 points

  3. held 3rd · 110 estimated branded searches · -15.4% vs prior month · 0 points

Compare search popularity between Atomic Travel and its closest rivals

How has branded search demand for Atomic Travel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Atomic Travel in New Zealand fell from 180 to 110.
  • Across the 11 months ending August 2026, Atomic Travel’s estimated Share of Search among coach and scenic rail operators in New Zealand held steady, from 0.33% to 0.21%.

How did search popularity change for New Zealand coach and scenic rail operators in August 2026?

  1. In August 2026, Great Journeys New Zealand gained estimated Share of Search among coach and scenic rail operators in New Zealand, from 6.7% to 8.4%.

  2. In August 2026, InterCity lost estimated Share of Search among coach and scenic rail operators in New Zealand, from 93.1% to 91.4%.

  3. Estimated monthly branded searches for Atomic Travel in New Zealand fell 38.9% over 11 measured months, from 180 to 110 in August 2026.

How is Atomic Travel measured?

Brandwave collects information about searches that people make online using Atomic Travel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • atomic shuttles
  • atomic travel
  • atomic travel bus
  • atomic travel nz
  • atomictravel
  • atomictravel co nz

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How the Brand Demand Index is measured

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Is Atomic Travel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.