Coach and scenic rail operators in New Zealand:Which brands are most popular in search?
In August 2026, InterCity was the most searched among coach and scenic rail operators in New Zealand, with an estimated 48K branded searches and 91.4% estimated Share of Search within this set.
InterCity91.4%
Great Journeys New Zealand8.4%Atomic Travel0.21%
Follow coach and scenic rail operators and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the intercity coach and scenic train operators New Zealanders and visitors travel with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for InterCity, Great Journeys New Zealand. The figures are in the table below the chart.
View monthly share of search table
| Month | InterCity | Great Journeys New Zealand | Atomic Travel |
|---|---|---|---|
| Oct 2025 | 89.7% | 9.9% | 0.33% |
| Nov 2025 | 89.4% | 10.4% | 0.27% |
| Dec 2025 | 92.5% | 7.2% | 0.31% |
| Jan 2026 | 91.3% | 8.4% | 0.35% |
| Feb 2026 | 91.7% | 8% | 0.35% |
| Mar 2026 | 92.5% | 7.1% | 0.39% |
| Apr 2026 | 92.5% | 7.2% | 0.31% |
| May 2026 | 91.3% | 8.3% | 0.34% |
| Jun 2026 | 92.8% | 7% | 0.18% |
| Jul 2026 | 93.1% | 6.7% | 0.2% |
| Aug 2026 | 91.4% | 8.4% | 0.21% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.4% | 48K | -21.5% | -1.7 points | |
| 2, held 2nd | 8.4% | 4.4K | +0.45% | +1.7 points | |
| 3, held 3rd | 0.21% | 110 | -15.4% | 0 points |
91.4%
held 1st · 48K estimated branded searches · -21.5% vs prior month · -1.7 points
held 2nd · 4.4K estimated branded searches · +0.45% vs prior month · +1.7 points
0.21%
held 3rd · 110 estimated branded searches · -15.4% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among coach and scenic rail operators in New Zealand?
3 brands
In August 2026, InterCity was the most searched among coach and scenic rail operators in New Zealand, with an estimated 48K branded searches and 91.4% estimated Share of Search within this set. Great Journeys New Zealand is in 2nd place, 83 percentage points behind at 8.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| InterCity | 89.7% → 91.4% | 93.1%Jul 2026 | 89.4%Nov 2025 | 1st |
| Great Journeys New Zealand | 9.9% → 8.4% | 10.4%Nov 2025 | 6.7%Jul 2026 | 2nd |
| Atomic Travel | 0.33% → 0.21% | 0.39%Mar 2026 | 0.18%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, InterCity’s estimated Share of Search among coach and scenic rail operators in New Zealand increased from 89.7% to 91.4%.
- Across the 11 months ending August 2026, Great Journeys New Zealand’s estimated Share of Search among coach and scenic rail operators in New Zealand decreased from 9.9% to 8.4%.
- Across the 11 months ending August 2026, InterCity’s estimated Share of Search among coach and scenic rail operators in New Zealand peaked at 93.1% in July 2026 and was lowest at 89.4% in November 2025.
- Across the 11 months ending August 2026, Great Journeys New Zealand’s estimated Share of Search among coach and scenic rail operators in New Zealand peaked at 10.4% in November 2025 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Atomic Travel held steady: its estimated Share of Search among coach and scenic rail operators in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand coach and scenic rail operators in August 2026?
3 changes
In August 2026, Great Journeys New Zealand gained estimated Share of Search among coach and scenic rail operators in New Zealand, from 6.7% to 8.4%.
In August 2026, InterCity lost estimated Share of Search among coach and scenic rail operators in New Zealand, from 93.1% to 91.4%.
Estimated monthly branded searches for Atomic Travel in New Zealand fell 38.9% over 11 measured months, from 180 to 110 in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.