How popular isInterCity in search?
In August 2026, there were an estimated 48K branded searches for InterCity in New Zealand which held steady over the last 11 months. InterCity holds 91.4% estimated Share of Search among New Zealand coach and scenic rail operators and is ranked 1st of 3 competitors for search popularity.
InterCity91.4%
Great Journeys New Zealand8.4%Atomic Travel0.21%
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Which coach and scenic rail operators compete with InterCity?
Share of Search by month for InterCity, Great Journeys New Zealand. The figures are in the table below the chart.
View monthly share of search table
| Month | InterCity | Great Journeys New Zealand | Atomic Travel |
|---|---|---|---|
| Oct 2025 | 89.7% | 9.9% | 0.33% |
| Nov 2025 | 89.4% | 10.4% | 0.27% |
| Dec 2025 | 92.5% | 7.2% | 0.31% |
| Jan 2026 | 91.3% | 8.4% | 0.35% |
| Feb 2026 | 91.7% | 8% | 0.35% |
| Mar 2026 | 92.5% | 7.1% | 0.39% |
| Apr 2026 | 92.5% | 7.2% | 0.31% |
| May 2026 | 91.3% | 8.3% | 0.34% |
| Jun 2026 | 92.8% | 7% | 0.18% |
| Jul 2026 | 93.1% | 6.7% | 0.2% |
| Aug 2026 | 91.4% | 8.4% | 0.21% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.4% | 48K | -21.5% | -1.7 points | |
| 2, held 2nd | 8.4% | 4.4K | +0.45% | +1.7 points | |
| 3, held 3rd | 0.21% | 110 | -15.4% | 0 points |
91.4%
held 1st · 48K estimated branded searches · -21.5% vs prior month · -1.7 points
held 2nd · 4.4K estimated branded searches · +0.45% vs prior month · +1.7 points
0.21%
held 3rd · 110 estimated branded searches · -15.4% vs prior month · 0 points
Compare search popularity between InterCity and its closest rivals
How has branded search demand for InterCity changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for InterCity in New Zealand held steady, from 49.2K to 48K.
- Across the 11 months ending August 2026, InterCity’s estimated Share of Search among coach and scenic rail operators in New Zealand increased from 89.7% to 91.4%.
- Across the 11 months ending August 2026, InterCity’s estimated Share of Search among coach and scenic rail operators in New Zealand peaked at 93.1% in July 2026 and was lowest at 89.4% in November 2025.
How did search popularity change for New Zealand coach and scenic rail operators in August 2026?
3 changes
In August 2026, Great Journeys New Zealand gained estimated Share of Search among coach and scenic rail operators in New Zealand, from 6.7% to 8.4%.
In August 2026, InterCity lost estimated Share of Search among coach and scenic rail operators in New Zealand, from 93.1% to 91.4%.
Estimated monthly branded searches for Atomic Travel in New Zealand fell 38.9% over 11 measured months, from 180 to 110 in August 2026.
How is InterCity measured?
Brandwave collects information about searches that people make online using InterCity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- auckland intercity bus
- bus tracker intercity
- intercity bus
- intercity bus auckland to hamilton
- intercity bus booking
- intercity bus booking online
- intercity bus contact
- intercity bus cost
- intercity bus hamilton to auckland
- intercity bus near me
- intercity bus number
- intercity bus routes
- intercity bus stops
- intercity bus terminus
- intercity bus tickets
- intercity bus tracker
- intercity bus wellington to auckland
- intercity gold bus
- intercity nz
- intercity train
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