Atomic Travel vs InterCity:Which is more popular by branded search in New Zealand?
In August 2026, InterCity had more branded searches than Atomic Travel among coach and scenic rail operators in New Zealand. InterCity was estimated to have 48K branded searches compared to Atomic Travel’s 110, and held a 91.4% Share of Search versus Atomic Travel’s 0.21%.
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Which is more popular in search, Atomic Travel or InterCity?
Compare the intercity coach and scenic train operators New Zealanders and visitors travel with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for InterCity, Atomic Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | InterCity | Great Journeys New Zealand | Atomic Travel |
|---|---|---|---|
| Oct 2025 | 89.7% | 9.9% | 0.33% |
| Nov 2025 | 89.4% | 10.4% | 0.27% |
| Dec 2025 | 92.5% | 7.2% | 0.31% |
| Jan 2026 | 91.3% | 8.4% | 0.35% |
| Feb 2026 | 91.7% | 8% | 0.35% |
| Mar 2026 | 92.5% | 7.1% | 0.39% |
| Apr 2026 | 92.5% | 7.2% | 0.31% |
| May 2026 | 91.3% | 8.3% | 0.34% |
| Jun 2026 | 92.8% | 7% | 0.18% |
| Jul 2026 | 93.1% | 6.7% | 0.2% |
| Aug 2026 | 91.4% | 8.4% | 0.21% |
| Sep 2026 | — | — | — |
How has the Atomic Travel and InterCity comparison changed over the last 12 months?
3 findings
- InterCity was ahead of Atomic Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atomic Travel’s estimated Share of Search among coach and scenic rail operators in New Zealand moved from 0.33% to 0.21%, and its estimated monthly branded searches moved from 180 to 110.
- Across the 11 months ending August 2026, InterCity’s estimated Share of Search among coach and scenic rail operators in New Zealand moved from 89.7% to 91.4%, and its estimated monthly branded searches moved from 49.2K to 48K.
How did search popularity change for New Zealand coach and scenic rail operators in August 2026?
2 changes
In August 2026, InterCity lost estimated Share of Search among coach and scenic rail operators in New Zealand, from 93.1% to 91.4%.
Estimated monthly branded searches for Atomic Travel in New Zealand fell 38.9% over 11 measured months, from 180 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Atomic Travel’s and InterCity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atomic Travel
6 branded search terms
- atomic shuttles
- atomic travel
- atomic travel bus
- atomic travel nz
- atomictravel
- atomictravel co nz
InterCity
20 branded search terms
- auckland intercity bus
- bus tracker intercity
- intercity bus
- intercity bus auckland to hamilton
- intercity bus booking
- intercity bus booking online
- intercity bus contact
- intercity bus cost
- intercity bus hamilton to auckland
- intercity bus near me
- intercity bus number
- intercity bus routes
- intercity bus stops
- intercity bus terminus
- intercity bus tickets
- intercity bus tracker
- intercity bus wellington to auckland
- intercity gold bus
- intercity nz
- intercity train
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.