Atomic Travel vs Great Journeys New Zealand:Which is more popular by branded search in New Zealand?
In August 2026, Great Journeys New Zealand had more branded searches than Atomic Travel among coach and scenic rail operators in New Zealand. Great Journeys New Zealand was estimated to have 4.4K branded searches compared to Atomic Travel’s 110, and held an 8.4% Share of Search versus Atomic Travel’s 0.21%.
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Which is more popular in search, Atomic Travel or Great Journeys New Zealand?
Compare the intercity coach and scenic train operators New Zealanders and visitors travel with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Great Journeys New Zealand, Atomic Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | InterCity | Great Journeys New Zealand | Atomic Travel |
|---|---|---|---|
| Oct 2025 | 89.7% | 9.9% | 0.33% |
| Nov 2025 | 89.4% | 10.4% | 0.27% |
| Dec 2025 | 92.5% | 7.2% | 0.31% |
| Jan 2026 | 91.3% | 8.4% | 0.35% |
| Feb 2026 | 91.7% | 8% | 0.35% |
| Mar 2026 | 92.5% | 7.1% | 0.39% |
| Apr 2026 | 92.5% | 7.2% | 0.31% |
| May 2026 | 91.3% | 8.3% | 0.34% |
| Jun 2026 | 92.8% | 7% | 0.18% |
| Jul 2026 | 93.1% | 6.7% | 0.2% |
| Aug 2026 | 91.4% | 8.4% | 0.21% |
| Sep 2026 | — | — | — |
How has the Atomic Travel and Great Journeys New Zealand comparison changed over the last 12 months?
3 findings
- Great Journeys New Zealand was ahead of Atomic Travel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atomic Travel’s estimated Share of Search among coach and scenic rail operators in New Zealand moved from 0.33% to 0.21%, and its estimated monthly branded searches moved from 180 to 110.
- Across the 11 months ending August 2026, Great Journeys New Zealand’s estimated Share of Search among coach and scenic rail operators in New Zealand moved from 9.9% to 8.4%, and its estimated monthly branded searches moved from 5.5K to 4.4K.
How did search popularity change for New Zealand coach and scenic rail operators in August 2026?
2 changes
In August 2026, Great Journeys New Zealand gained estimated Share of Search among coach and scenic rail operators in New Zealand, from 6.7% to 8.4%.
Estimated monthly branded searches for Atomic Travel in New Zealand fell 38.9% over 11 measured months, from 180 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Atomic Travel’s and Great Journeys New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atomic Travel
6 branded search terms
- atomic shuttles
- atomic travel
- atomic travel bus
- atomic travel nz
- atomictravel
- atomictravel co nz
Great Journeys New Zealand
7 branded search terms
- coastal pacific
- great journeys new zealand
- great journeys new zealand train
- greatjourneysnz com
- northern explorer
- northern explorer new zealand
- tranzalpine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.