Brandwave

How popular isAnchorPoint in search?

In August 2026, there were an estimated 20 branded searches for AnchorPoint in New Zealand which held steady over the last 11 months. AnchorPoint holds 0.12% estimated Share of Search among New Zealand nelson insurance brokers and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance88.1%
  2. Rothbury11.5%
  3. Nelson Marlborough Insurance Brokers0.18%
  4. AnchorPoint0.12%
  5. Waimea Insurance Brokers0.12%
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Which nelson insurance brokers compete with AnchorPoint?

AnchorPoint against nelson insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Rothbury, AnchorPoint. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyNelson Marlborough Insurance BrokersAnchorPointWaimea Insurance Brokers
Oct 202587.4%12.1%0.21%0.11%0.16%
Nov 202587.3%12.1%0.24%0.12%0.18%
Dec 202586.8%12.6%0.23%0.16%0.16%
Jan 202687.6%11.9%0.25%0.13%0.13%
Feb 202687.7%11.8%0.25%0.12%0.12%
Mar 202686.1%13.3%0.24%0.18%0.12%
Apr 202684.9%14.5%0.37%0.15%0.07%
May 202687.3%12.1%0.25%0.19%0.12%
Jun 202687.5%12%0.25%0.12%0.18%
Jul 202687.5%12%0.19%0.12%0.12%
Aug 202688.1%11.5%0.18%0.12%0.12%
Sep 2026—————

  1. 1.Gallagher Insurance

    88.1%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.6 points

  2. 2.Rothbury

    11.5%

    held 2nd · 1.9K estimated branded searches · -4.1% vs prior month · -0.6 points

  3. 3.Nelson Marlborough Insurance Brokers

    0.18%

    held 3rd · 30 estimated branded searches · 0% vs prior month · 0 points

  4. 4.AnchorPoint

    0.12%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Waimea Insurance Brokers

    0.12%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between AnchorPoint and its closest rivals

How has branded search demand for AnchorPoint changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AnchorPoint in New Zealand held steady at 20.
  • Across the 11 months ending August 2026, AnchorPoint rose from 5th to 4th among nelson insurance brokers in New Zealand.

How did search popularity change for New Zealand nelson insurance brokers in August 2026?

  1. In August 2026, Gallagher Insurance gained estimated Share of Search among nelson insurance brokers in New Zealand, from 87.5% to 88.1%.

  2. In August 2026, Rothbury lost estimated Share of Search among nelson insurance brokers in New Zealand, from 12% to 11.5%.

  3. Estimated monthly branded searches for Waimea Insurance Brokers in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

  4. Estimated monthly branded searches for Nelson Marlborough Insurance Brokers in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

How is AnchorPoint measured?

Brandwave collects information about searches that people make online using AnchorPoint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • anchor point insurance
  • anchorpoint insurance

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How the Brand Demand Index is measured

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