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AnchorPoint vs Waimea Insurance Brokers:Which is more popular by branded search in New Zealand?

In August 2026, AnchorPoint and Waimea Insurance Brokers were level on Share of Search among nelson insurance brokers in New Zealand, with an estimated 20 branded searches each, at 0.12% estimated Share of Search each.

Share of Search among nelson insurance brokers in New Zealand in August 2026Which is more popular in search, AnchorPoint or Waimea Insurance Brokers?
AnchorPoint0.12%20 searches
vs
Waimea Insurance Brokers0.12%20 searches
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Which is more popular in search, AnchorPoint or Waimea Insurance Brokers?

Compare Nelson insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AnchorPoint and Waimea Insurance Brokers among nelson insurance brokers in New Zealand, by month

Share of Search by month for AnchorPoint, Waimea Insurance Brokers. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyNelson Marlborough Insurance BrokersAnchorPointWaimea Insurance Brokers
Oct 202587.4%12.1%0.21%0.11%0.16%
Nov 202587.3%12.1%0.24%0.12%0.18%
Dec 202586.8%12.6%0.23%0.16%0.16%
Jan 202687.6%11.9%0.25%0.13%0.13%
Feb 202687.7%11.8%0.25%0.12%0.12%
Mar 202686.1%13.3%0.24%0.18%0.12%
Apr 202684.9%14.5%0.37%0.15%0.07%
May 202687.3%12.1%0.25%0.19%0.12%
Jun 202687.5%12%0.25%0.12%0.18%
Jul 202687.5%12%0.19%0.12%0.12%
Aug 202688.1%11.5%0.18%0.12%0.12%
Sep 2026—————

How has the AnchorPoint and Waimea Insurance Brokers comparison changed over the last 12 months?

How did search popularity change for New Zealand nelson insurance brokers in August 2026?

  1. Estimated monthly branded searches for Waimea Insurance Brokers in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AnchorPoint’s and Waimea Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AnchorPoint

2 branded search terms

  • anchor point insurance
  • anchorpoint insurance

Waimea Insurance Brokers

1 branded search term

  • waimea insurance brokers

How the Brand Demand Index is measured

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