Brandwave

AnchorPoint vs Nelson Marlborough Insurance Brokers:Which is more popular by branded search in New Zealand?

In August 2026, Nelson Marlborough Insurance Brokers had more branded searches than AnchorPoint among nelson insurance brokers in New Zealand. Nelson Marlborough Insurance Brokers was estimated to have 30 branded searches compared to AnchorPoint’s 20, and held a 0.18% Share of Search versus AnchorPoint’s 0.12%.

Share of Search among nelson insurance brokers in New Zealand in August 2026Which is more popular in search, AnchorPoint or Nelson Marlborough Insurance Brokers?
AnchorPoint0.12%20 searches
vs
Nelson Marlborough Insurance Brokers0.18%30 searches
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Which is more popular in search, AnchorPoint or Nelson Marlborough Insurance Brokers?

Compare Nelson insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AnchorPoint and Nelson Marlborough Insurance Brokers among nelson insurance brokers in New Zealand, by month

Share of Search by month for Nelson Marlborough Insurance Brokers, AnchorPoint. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyNelson Marlborough Insurance BrokersAnchorPointWaimea Insurance Brokers
Oct 202587.4%12.1%0.21%0.11%0.16%
Nov 202587.3%12.1%0.24%0.12%0.18%
Dec 202586.8%12.6%0.23%0.16%0.16%
Jan 202687.6%11.9%0.25%0.13%0.13%
Feb 202687.7%11.8%0.25%0.12%0.12%
Mar 202686.1%13.3%0.24%0.18%0.12%
Apr 202684.9%14.5%0.37%0.15%0.07%
May 202687.3%12.1%0.25%0.19%0.12%
Jun 202687.5%12%0.25%0.12%0.18%
Jul 202687.5%12%0.19%0.12%0.12%
Aug 202688.1%11.5%0.18%0.12%0.12%
Sep 2026—————

How has the AnchorPoint and Nelson Marlborough Insurance Brokers comparison changed over the last 12 months?

How did search popularity change for New Zealand nelson insurance brokers in August 2026?

  1. Estimated monthly branded searches for Nelson Marlborough Insurance Brokers in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AnchorPoint’s and Nelson Marlborough Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AnchorPoint

2 branded search terms

  • anchor point insurance
  • anchorpoint insurance

Nelson Marlborough Insurance Brokers

2 branded search terms

  • nelson marlborough insurance brokers
  • nmib insurance

How the Brand Demand Index is measured

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