AnchorPoint vs Rothbury:Which is more popular by branded search in New Zealand?
In August 2026, Rothbury had more branded searches than AnchorPoint among nelson insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to AnchorPoint’s 20, and held an 11.5% Share of Search versus AnchorPoint’s 0.12%.
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Which is more popular in search, AnchorPoint or Rothbury?
Compare Nelson insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rothbury, AnchorPoint. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | Rothbury | Nelson Marlborough Insurance Brokers | AnchorPoint | Waimea Insurance Brokers |
|---|---|---|---|---|---|
| Oct 2025 | 87.4% | 12.1% | 0.21% | 0.11% | 0.16% |
| Nov 2025 | 87.3% | 12.1% | 0.24% | 0.12% | 0.18% |
| Dec 2025 | 86.8% | 12.6% | 0.23% | 0.16% | 0.16% |
| Jan 2026 | 87.6% | 11.9% | 0.25% | 0.13% | 0.13% |
| Feb 2026 | 87.7% | 11.8% | 0.25% | 0.12% | 0.12% |
| Mar 2026 | 86.1% | 13.3% | 0.24% | 0.18% | 0.12% |
| Apr 2026 | 84.9% | 14.5% | 0.37% | 0.15% | 0.07% |
| May 2026 | 87.3% | 12.1% | 0.25% | 0.19% | 0.12% |
| Jun 2026 | 87.5% | 12% | 0.25% | 0.12% | 0.18% |
| Jul 2026 | 87.5% | 12% | 0.19% | 0.12% | 0.12% |
| Aug 2026 | 88.1% | 11.5% | 0.18% | 0.12% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the AnchorPoint and Rothbury comparison changed over the last 12 months?
3 findings
- Rothbury was ahead of AnchorPoint in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AnchorPoint’s estimated Share of Search among nelson insurance brokers in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among nelson insurance brokers in New Zealand moved from 12.1% to 11.5%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
How did search popularity change for New Zealand nelson insurance brokers in August 2026?
1 change
In August 2026, Rothbury lost estimated Share of Search among nelson insurance brokers in New Zealand, from 12% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using AnchorPoint’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AnchorPoint
2 branded search terms
- anchor point insurance
- anchorpoint insurance
Rothbury
11 branded search terms
- rothbury ashburton
- rothbury co nz
- rothbury insurance
- rothbury insurance ashburton
- rothbury insurance nz
- rothbury nz
- rothbury queenstown
- rothbury rotorua
- rothbury timaru
- rothbury whangarei
- rothbury.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.