Brandwave

How popular is2XU?

In September 2026, people searched for 2XU by name about 3,160 times in New Zealand, about the same as the previous year. These searches made up 78.8% of all New Zealand compression tights brand searches, placing 2XU first out of three brands. When we asked both ChatGPT and Google AI Overviews about compression tights brands, 2XU appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

2XU is the most searched of 3 competitors and the most recommended in AI answers.

  1. 2XUShare of searches 78.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SkinsShare of searches 20.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CEP CompressionShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top compression tights brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 2XU appeared in all five answers. 2XU is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2XU1st
  2. Skins2nd
  3. CEP Compression3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2XU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CEP Compression3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compression tights brands

5 answers

  • Asked ChatGPT

    “Which compression tights brand should I buy in New Zealand?”

    1. 12XU
    2. 2Skins
    3. 3CEP Compression

  • Asked ChatGPT

    “What are the best compression tights brands in New Zealand?”

    1. 12XU
    2. 2Skins
    3. 3CEP Compression

  • Asked ChatGPT

    “What's the best compression tights brand in New Zealand for running recovery?”

    1. 12XU
    2. 2CEP Compression
    3. 3Skins

  • Searched Google, AI Overview

    “compression tights nz”

    1. 12XU
    2. 2Skins

  • Searched Google, AI Overview

    “women's compression tights”

    1. 12XU
    2. 2Skins

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which compression tights brands compete with 2XU?

2XU against compression tights brands in New Zealand, by month

Share of searches by month for 2XU, Skins. The figures are in the table below the chart.

View monthly share of searches table
Month2XUSkinsCEP Compression
Oct 202575.6%24.1%0.25%
Nov 202584.4%15.5%0.15%
Dec 202578.6%21.1%0.31%
Jan 202679.8%19.9%0.26%
Feb 202676.3%23.4%0.3%
Mar 202674.3%25.4%0.24%
Apr 202674.5%25.2%0.24%
May 202677.3%22.7%0%
Jun 202678.9%20.9%0.21%
Jul 202672.9%26.8%0.27%
Aug 202675.8%24%0.24%
Sep 202678.8%20.9%0.25%

  1. 1.2XU

    78.8%

    Held 1st. 3.2K estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Skins

    20.9%

    Held 2nd. 840 estimated branded searches, -16% vs prior month. Share -3 points.

  3. 3.CEP Compression

    0.25%

    Held 3rd. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between 2XU and its closest rivals

Every comparison with 2XU

5 comparisons

How has branded search demand for 2XU changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 2XU in New Zealand held steady, from 3.1K to 3.2K.
  • Across the 12 months ending September 2026, 2XU’s share of searches among compression tights brands in New Zealand increased from 75.6% to 78.8%.
  • Across the 12 months ending September 2026, 2XU’s share of searches among compression tights brands in New Zealand peaked at 84.4% in November 2025 and was lowest at 72.9% in July 2026.

How did search popularity change for New Zealand compression tights brands in September 2026?

2 changes

  1. In September 2026, 2XU gained share of searches among compression tights brands in New Zealand, from 75.8% to 78.8%.

  2. In September 2026, Skins lost share of searches among compression tights brands in New Zealand, from 24% to 20.9%.

How are 2XU’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 2XU’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 2xu
  • 2xu compression

Do you work for 2XU? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does 2XU compete?

2XU is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Compression sock brands1st of 755.7%Show ranking
Compression tights brands1st of 378.8%Shown above
Creator with pink hair and a pink jacket

Is 2XU your brand?

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