2XU vs NZ Sock Company:Which is more popular?
In September 2026, 2XU had more branded searches than NZ Sock Company among compression sock brands in New Zealand. 2XU had about 3,160 branded searches, while NZ Sock Company had 1,420. 2XU made up 55.7% of all compression sock brand searches we track, and NZ Sock Company accounted for 25%. When we asked ChatGPT and Google AI Overviews about compression sock brands, NZ Sock Company appeared in three of the four answers and 2XU in two. 2XU and NZ Sock Company were each mentioned first in two of the four answers.
Who do people search for more?
2XU, about 2 searches for every 1 for NZ Sock Company
Who does AI mention more?
NZ Sock Company, mentioned in 3 of 4 answers, 2XU in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top compression sock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NZ Sock Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. 2XU was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. 2XU and NZ Sock Company were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Sock Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- 2XU2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TXG Compression Wear2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skins1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sigvaris1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sockwell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CEP Compression0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about compression sock brands
4 answers
Asked ChatGPT
“Which compression sock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best compression sock brands in New Zealand?”
Asked ChatGPT
“What's the best compression sock brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“compression socks nz”
Searched Google, AI Overview
“compression stockings nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is 2XU or NZ Sock Company more popular in search?
This chart shows how often people search Google for 2XU and NZ Sock Company by name. Each line represents a brand's share of searches for all seven compression sock brands we track, month by month, from searches in New Zealand.
Share of searches by month for 2XU, NZ Sock Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | 2XU | NZ Sock Company | Skins | TXG Compression Wear | Sigvaris | Sockwell | CEP Compression |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 18.3% | 18.9% | 1.7% | 0.77% | 0.96% | 0.19% |
| Nov 2025 | 68.1% | 16.9% | 12.5% | 1.1% | 0.73% | 0.61% | 0.12% |
| Dec 2025 | 55.8% | 24.6% | 14.9% | 1.5% | 1.8% | 1.1% | 0.22% |
| Jan 2026 | 60.7% | 19.8% | 15.2% | 1.4% | 1.2% | 1.6% | 0.2% |
| Feb 2026 | 56.5% | 21.2% | 17.3% | 1.1% | 1.4% | 2.3% | 0.23% |
| Mar 2026 | 55.4% | 21.7% | 18.9% | 1.3% | 0.91% | 1.6% | 0.18% |
| Apr 2026 | 54.9% | 21.3% | 18.6% | 2% | 1.1% | 2% | 0.18% |
| May 2026 | 57.9% | 21.6% | 17% | 1.4% | 0.75% | 1.4% | 0% |
| Jun 2026 | 58.9% | 21% | 15.6% | 2.2% | 0.93% | 1.2% | 0.15% |
| Jul 2026 | 49.5% | 25.9% | 18.2% | 3.2% | 1.1% | 1.9% | 0.19% |
| Aug 2026 | 53.8% | 23.2% | 17% | 2.9% | 1% | 1.9% | 0.17% |
| Sep 2026 | 55.7% | 25% | 14.8% | 2.5% | 1.1% | 0.71% | 0.18% |
How has the 2XU and NZ Sock Company comparison changed over the last 12 months?
3 findings
- 2XU was ahead of NZ Sock Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 2XU’s share of searches among compression sock brands in New Zealand moved from 59.2% to 55.7%, and its estimated monthly branded searches moved from 3.1K to 3.2K.
- Across the 12 months ending September 2026, NZ Sock Company’s share of searches among compression sock brands in New Zealand moved from 18.3% to 25%, and its estimated monthly branded searches moved from 950 to 1.4K.
How did search popularity change for New Zealand compression sock brands in September 2026?
2 changes
In September 2026, 2XU gained share of searches among compression sock brands in New Zealand, from 53.8% to 55.7%.
In September 2026, NZ Sock Company gained share of searches among compression sock brands in New Zealand, from 23.2% to 25%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using 2XU’s and NZ Sock Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
2XU
2 branded search terms
- 2xu
- 2xu compression
NZ Sock Company
3 branded search terms
- nz sock company
- nz sock company ashburton
- the nz sock company
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