Brandwave

2XU vs Skins:Which is more popular?

In September 2026, 2XU had more branded searches than Skins among compression sock brands in New Zealand. 2XU had about 3,160 branded searches, while Skins had 840. 2XU made up 55.7% of all compression sock brand searches we track, and Skins accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about compression sock brands, 2XU appeared in two of the four answers and Skins in one. 2XU was mentioned before Skins in every answer that named either.

Among compression sock brands in New Zealand in September 2026

Who do people search for more?

2XU, about 4 searches for every 1 for Skins

2XU 3.2K searchesSkins 840 searches

Who does AI mention more?

2XU, mentioned in 2 of 4 answers, Skins in 1

2XU in 2 of 4Skins in 1 of 4

Who does AI recommend more?

2XU, named ahead of Skins in 2 of 2 answers

2XU first in 2Skins never first

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Top compression sock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, 2XU was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Skins was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. 2XU was listed before Skins in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Sock Company1st
  2. 2XU2nd
  3. TXG Compression Wear3rd
  4. Sigvaris4th
  5. Skins5th
  6. Sockwell–
  7. CEP Compression–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Sock Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 2XU2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TXG Compression Wear2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skins1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sigvaris1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sockwell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CEP Compression0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about compression sock brands

4 answers

  • Asked ChatGPT

    “Which compression sock brand should I buy in New Zealand?”

    1. 1Sigvaris
    2. 2NZ Sock Company

  • Asked ChatGPT

    “What are the best compression sock brands in New Zealand?”

    1. 1TXG Compression Wear
    2. 22XU
    3. 3NZ Sock Company

  • Asked ChatGPT

    “What's the best compression sock brand in New Zealand for all day comfort?”

    1. 1NZ Sock Company
    2. 2TXG Compression Wear

  • Searched Google, AI Overview

    “compression socks nz”

    1. 12XU
    2. 2Skins

  • Searched Google, AI Overview

    “compression stockings nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 2XU or Skins more popular in search?

This chart shows how often people search Google for 2XU and Skins by name. Each line represents a brand's share of searches for all seven compression sock brands we track, month by month, from searches in New Zealand.

2XU and Skins among compression sock brands in New Zealand, by month

Share of searches by month for 2XU, Skins. The figures are in the table below the chart.

View monthly share of searches table
Month2XUNZ Sock CompanySkinsTXG Compression WearSigvarisSockwellCEP Compression
Oct 202559.2%18.3%18.9%1.7%0.77%0.96%0.19%
Nov 202568.1%16.9%12.5%1.1%0.73%0.61%0.12%
Dec 202555.8%24.6%14.9%1.5%1.8%1.1%0.22%
Jan 202660.7%19.8%15.2%1.4%1.2%1.6%0.2%
Feb 202656.5%21.2%17.3%1.1%1.4%2.3%0.23%
Mar 202655.4%21.7%18.9%1.3%0.91%1.6%0.18%
Apr 202654.9%21.3%18.6%2%1.1%2%0.18%
May 202657.9%21.6%17%1.4%0.75%1.4%0%
Jun 202658.9%21%15.6%2.2%0.93%1.2%0.15%
Jul 202649.5%25.9%18.2%3.2%1.1%1.9%0.19%
Aug 202653.8%23.2%17%2.9%1%1.9%0.17%
Sep 202655.7%25%14.8%2.5%1.1%0.71%0.18%

How has the 2XU and Skins comparison changed over the last 12 months?

3 findings
  • 2XU was ahead of Skins in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 2XU’s share of searches among compression sock brands in New Zealand moved from 59.2% to 55.7%, and its estimated monthly branded searches moved from 3.1K to 3.2K.
  • Across the 12 months ending September 2026, Skins’ share of searches among compression sock brands in New Zealand moved from 18.9% to 14.8%, and its estimated monthly branded searches moved from 980 to 840.

How did search popularity change for New Zealand compression sock brands in September 2026?

2 changes

  1. In September 2026, 2XU gained share of searches among compression sock brands in New Zealand, from 53.8% to 55.7%.

  2. In September 2026, Skins lost share of searches among compression sock brands in New Zealand, from 17% to 14.8%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using 2XU’s and Skins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

2XU

2 branded search terms

  • 2xu
  • 2xu compression

Skins

6 branded search terms

  • skins calf
  • skins calf sleeve
  • skins compression
  • skins compression tights
  • skins tight
  • skins tights

How the Brand Demand Index is measured

Other head-to-heads among compression sock brands

Creator with pink hair and a pink jacket

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