Brandwave

How popular isNZ Sock Company?

In September 2026, people searched for NZ Sock Company by name about 1,420 times in New Zealand, a 49.5% increase from the previous year. These searches made up 25% of all New Zealand compression sock brand searches, placing NZ Sock Company second out of seven brands. When we asked both ChatGPT and Google AI Overviews about compression sock brands, NZ Sock Company appeared in three of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

NZ Sock Company is the second most searched of 7 competitors and the most recommended in AI answers.

  1. 2XUShare of searches 55.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. NZ Sock CompanyShare of searches 25%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. SkinsShare of searches 14.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. TXG Compression WearShare of searches 2.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. SigvarisShare of searches 1.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

+2 more

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Top compression sock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NZ Sock Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. NZ Sock Company is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Sock Company1st
  2. 2XU2nd
  3. TXG Compression Wear3rd
  4. Sigvaris4th
  5. Skins5th
  6. Sockwell–
  7. CEP Compression–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Sock Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 2XU2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TXG Compression Wear2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skins1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sigvaris1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sockwell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CEP Compression0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about compression sock brands

4 answers

  • Asked ChatGPT

    “Which compression sock brand should I buy in New Zealand?”

    1. 1Sigvaris
    2. 2NZ Sock Company

  • Asked ChatGPT

    “What are the best compression sock brands in New Zealand?”

    1. 1TXG Compression Wear
    2. 22XU
    3. 3NZ Sock Company

  • Asked ChatGPT

    “What's the best compression sock brand in New Zealand for all day comfort?”

    1. 1NZ Sock Company
    2. 2TXG Compression Wear

  • Searched Google, AI Overview

    “compression socks nz”

    1. 12XU
    2. 2Skins

  • Searched Google, AI Overview

    “compression stockings nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which compression sock brands compete with NZ Sock Company?

NZ Sock Company against compression sock brands in New Zealand, by month

Share of searches by month for 2XU, NZ Sock Company, Skins, TXG Compression Wear. The figures are in the table below the chart.

View monthly share of searches table
Month2XUNZ Sock CompanySkinsTXG Compression WearSigvarisSockwellCEP Compression
Oct 202559.2%18.3%18.9%1.7%0.77%0.96%0.19%
Nov 202568.1%16.9%12.5%1.1%0.73%0.61%0.12%
Dec 202555.8%24.6%14.9%1.5%1.8%1.1%0.22%
Jan 202660.7%19.8%15.2%1.4%1.2%1.6%0.2%
Feb 202656.5%21.2%17.3%1.1%1.4%2.3%0.23%
Mar 202655.4%21.7%18.9%1.3%0.91%1.6%0.18%
Apr 202654.9%21.3%18.6%2%1.1%2%0.18%
May 202657.9%21.6%17%1.4%0.75%1.4%0%
Jun 202658.9%21%15.6%2.2%0.93%1.2%0.15%
Jul 202649.5%25.9%18.2%3.2%1.1%1.9%0.19%
Aug 202653.8%23.2%17%2.9%1%1.9%0.17%
Sep 202655.7%25%14.8%2.5%1.1%0.71%0.18%

  1. 1.2XU

    55.7%

    Held 1st. 3.2K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.NZ Sock Company

    25%

    Held 2nd. 1.4K estimated branded searches, +4.4% vs prior month. Share +1.9 points.

  3. 3.Skins

    14.8%

    Held 3rd. 840 estimated branded searches, -16% vs prior month. Share -2.2 points.

  4. 4.TXG Compression Wear

    2.5%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  5. 5.Sigvaris

    1.1%

    Moved from 6th to 5th. 60 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sockwell

    0.71%

    Moved from 5th to 6th. 40 estimated branded searches, -63.6% vs prior month. Share -1.2 points.

  7. 7.CEP Compression

    0.18%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NZ Sock Company and its closest rivals

Every comparison with NZ Sock Company

14 comparisons

How has branded search demand for NZ Sock Company changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NZ Sock Company in New Zealand rose from 950 to 1.4K.
  • Across the 12 months ending September 2026, NZ Sock Company’s share of searches among compression sock brands in New Zealand increased from 18.3% to 25%.
  • Across the 12 months ending September 2026, NZ Sock Company’s share of searches among compression sock brands in New Zealand peaked at 25.9% in July 2026 and was lowest at 16.9% in November 2025.
  • Across the 12 months ending September 2026, NZ Sock Company rose from 3rd to 2nd among compression sock brands in New Zealand.

How did search popularity change for New Zealand compression sock brands in September 2026?

6 changes

  1. In September 2026, 2XU gained share of searches among compression sock brands in New Zealand, from 53.8% to 55.7%.

  2. In September 2026, NZ Sock Company gained share of searches among compression sock brands in New Zealand, from 23.2% to 25%.

  3. In September 2026, Skins lost share of searches among compression sock brands in New Zealand, from 17% to 14.8%.

  4. In September 2026, Sockwell lost share of searches among compression sock brands in New Zealand, from 1.9% to 0.71%.

  5. In September 2026, Sigvaris rose from 6th to 5th among compression sock brands in New Zealand.

  6. Estimated monthly branded searches for TXG Compression Wear in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

How are NZ Sock Company’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using NZ Sock Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nz sock company
  • nz sock company ashburton
  • the nz sock company

Do you work for NZ Sock Company? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NZ Sock Company compete?

NZ Sock Company is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sock brands3rd of 1116.4%Show ranking
Compression sock brands2nd of 725%Shown above
Creator with pink hair and a pink jacket

Is NZ Sock Company your brand?

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