Brandwave

How popular is2XU?

In September 2026, people searched for 2XU by name about 3,160 times in New Zealand, about the same as the previous year. These searches made up 55.7% of all New Zealand compression sock brand searches, placing 2XU first out of seven brands. When we asked both ChatGPT and Google AI Overviews about compression sock brands, 2XU appeared in two of the four answers and was the second most recommended of the seven.

Search and AI answers in September 2026

2XU is the most searched of 7 competitors and the second most recommended in AI answers.

  1. 2XUShare of searches 55.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. NZ Sock CompanyShare of searches 25%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. SkinsShare of searches 14.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. TXG Compression WearShare of searches 2.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. SigvarisShare of searches 1.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

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Top compression sock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, 2XU was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. 2XU is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZ Sock Company1st
  2. 2XU2nd
  3. TXG Compression Wear3rd
  4. Sigvaris4th
  5. Skins5th
  6. Sockwell–
  7. CEP Compression–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZ Sock Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 2XU2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TXG Compression Wear2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skins1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sigvaris1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sockwell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CEP Compression0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about compression sock brands

4 answers

  • Asked ChatGPT

    “Which compression sock brand should I buy in New Zealand?”

    1. 1Sigvaris
    2. 2NZ Sock Company

  • Asked ChatGPT

    “What are the best compression sock brands in New Zealand?”

    1. 1TXG Compression Wear
    2. 22XU
    3. 3NZ Sock Company

  • Asked ChatGPT

    “What's the best compression sock brand in New Zealand for all day comfort?”

    1. 1NZ Sock Company
    2. 2TXG Compression Wear

  • Searched Google, AI Overview

    “compression socks nz”

    1. 12XU
    2. 2Skins

  • Searched Google, AI Overview

    “compression stockings nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which compression sock brands compete with 2XU?

2XU against compression sock brands in New Zealand, by month

Share of searches by month for 2XU, NZ Sock Company, Skins, TXG Compression Wear. The figures are in the table below the chart.

View monthly share of searches table
Month2XUNZ Sock CompanySkinsTXG Compression WearSigvarisSockwellCEP Compression
Oct 202559.2%18.3%18.9%1.7%0.77%0.96%0.19%
Nov 202568.1%16.9%12.5%1.1%0.73%0.61%0.12%
Dec 202555.8%24.6%14.9%1.5%1.8%1.1%0.22%
Jan 202660.7%19.8%15.2%1.4%1.2%1.6%0.2%
Feb 202656.5%21.2%17.3%1.1%1.4%2.3%0.23%
Mar 202655.4%21.7%18.9%1.3%0.91%1.6%0.18%
Apr 202654.9%21.3%18.6%2%1.1%2%0.18%
May 202657.9%21.6%17%1.4%0.75%1.4%0%
Jun 202658.9%21%15.6%2.2%0.93%1.2%0.15%
Jul 202649.5%25.9%18.2%3.2%1.1%1.9%0.19%
Aug 202653.8%23.2%17%2.9%1%1.9%0.17%
Sep 202655.7%25%14.8%2.5%1.1%0.71%0.18%

  1. 1.2XU

    55.7%

    Held 1st. 3.2K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.NZ Sock Company

    25%

    Held 2nd. 1.4K estimated branded searches, +4.4% vs prior month. Share +1.9 points.

  3. 3.Skins

    14.8%

    Held 3rd. 840 estimated branded searches, -16% vs prior month. Share -2.2 points.

  4. 4.TXG Compression Wear

    2.5%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -0.4 points.

  5. 5.Sigvaris

    1.1%

    Moved from 6th to 5th. 60 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sockwell

    0.71%

    Moved from 5th to 6th. 40 estimated branded searches, -63.6% vs prior month. Share -1.2 points.

  7. 7.CEP Compression

    0.18%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between 2XU and its closest rivals

Every comparison with 2XU

5 comparisons

How has branded search demand for 2XU changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 2XU in New Zealand held steady, from 3.1K to 3.2K.
  • Across the 12 months ending September 2026, 2XU’s share of searches among compression sock brands in New Zealand decreased from 59.2% to 55.7%.
  • Across the 12 months ending September 2026, 2XU’s share of searches among compression sock brands in New Zealand peaked at 68.1% in November 2025 and was lowest at 49.5% in July 2026.

How did search popularity change for New Zealand compression sock brands in September 2026?

6 changes

  1. In September 2026, 2XU gained share of searches among compression sock brands in New Zealand, from 53.8% to 55.7%.

  2. In September 2026, NZ Sock Company gained share of searches among compression sock brands in New Zealand, from 23.2% to 25%.

  3. In September 2026, Skins lost share of searches among compression sock brands in New Zealand, from 17% to 14.8%.

  4. In September 2026, Sockwell lost share of searches among compression sock brands in New Zealand, from 1.9% to 0.71%.

  5. In September 2026, Sigvaris rose from 6th to 5th among compression sock brands in New Zealand.

  6. Estimated monthly branded searches for TXG Compression Wear in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

How are 2XU’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 2XU’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 2xu
  • 2xu compression

Do you work for 2XU? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does 2XU compete?

2XU is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Compression sock brands1st of 755.7%Shown above
Compression tights brands1st of 378.8%Show ranking
Creator with pink hair and a pink jacket

Is 2XU your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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