Brandwave

How popular isNZ Sock Company in search?

In August 2026, there were an estimated 1.4K branded searches for NZ Sock Company in New Zealand which is up 43.2% over the last 11 months. NZ Sock Company holds 41.6% estimated Share of Search among New Zealand sock brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Darn Tough44.6%
  2. NZ Sock Company41.6%
  3. Happy Socks13.1%
  4. Lorpen0.61%
NZ Sock Company website (opens in a new tab)

Follow NZ Sock Company and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sock brands compete with NZ Sock Company?

NZ Sock Company against sock brands in New Zealand, by month

Share of Search by month for Darn Tough, NZ Sock Company, Happy Socks. The figures are in the table below the chart.

View monthly share of search table
MonthDarn ToughNZ Sock CompanyHappy SocksLorpen
Oct 202528.3%44.8%26.4%0.47%
Nov 202525.4%46.2%27.4%1%
Dec 202526.9%43.1%29.2%0.77%
Jan 202636.1%47.6%14.4%1.9%
Feb 202647.3%39.7%11.8%1.3%
Mar 202652.9%36.6%9.8%0.62%
Apr 202658%33.3%8.1%0.56%
May 202659.9%32.7%6.8%0.57%
Jun 202668.9%24.3%6.3%0.54%
Jul 202665.5%27.4%6.3%0.79%
Aug 202644.6%41.6%13.1%0.61%
Sep 2026————

  1. 1.Darn Tough

    44.6%

    held 1st · 1.5K estimated branded searches · -56% vs prior month · -20.8 points

  2. 2.NZ Sock Company

    41.6%

    held 2nd · 1.4K estimated branded searches · -2.2% vs prior month · +14.2 points

  3. 3.Happy Socks

    13.1%

    held 3rd · 430 estimated branded searches · +34.4% vs prior month · +6.8 points

  4. 4.Lorpen

    0.61%

    held 4th · 20 estimated branded searches · -50% vs prior month · -0.2 points

Compare search popularity between NZ Sock Company and its closest rivals

How has branded search demand for NZ Sock Company changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZ Sock Company in New Zealand rose from 950 to 1.4K.
  • Across the 11 months ending August 2026, NZ Sock Company’s estimated Share of Search among sock brands in New Zealand decreased from 44.8% to 41.6%.
  • Across the 11 months ending August 2026, NZ Sock Company’s estimated Share of Search among sock brands in New Zealand peaked at 47.6% in January 2026 and was lowest at 24.3% in June 2026.
  • Across the 11 months ending August 2026, NZ Sock Company fell from 1st to 2nd among sock brands in New Zealand.

How did search popularity change for New Zealand sock brands in August 2026?

  1. In August 2026, NZ Sock Company gained estimated Share of Search among sock brands in New Zealand, from 27.4% to 41.6%.

  2. In August 2026, Happy Socks gained estimated Share of Search among sock brands in New Zealand, from 6.3% to 13.1%.

  3. In August 2026, Darn Tough lost estimated Share of Search among sock brands in New Zealand, from 65.5% to 44.6%.

  4. Estimated monthly branded searches for Lorpen in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is NZ Sock Company measured?

Brandwave collects information about searches that people make online using NZ Sock Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • nz sock co
  • nz sock company ashburton
  • the nz sock company

Do you work for NZ Sock Company? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is NZ Sock Company your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record