Brandwave

How popular isSkins?

In September 2026, people searched for Skins by name about 840 times in New Zealand, a 14.3% decrease from the previous year. These searches made up 20.9% of all New Zealand compression tights brand searches, placing Skins second out of three brands. When we asked both ChatGPT and Google AI Overviews about compression tights brands, Skins appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

Skins is the second most searched of 3 competitors and the second most recommended in AI answers.

  1. 2XUShare of searches 78.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SkinsShare of searches 20.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CEP CompressionShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top compression tights brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skins appeared in all five answers. Skins is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2XU1st
  2. Skins2nd
  3. CEP Compression3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2XU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CEP Compression3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compression tights brands

5 answers

  • Asked ChatGPT

    “Which compression tights brand should I buy in New Zealand?”

    1. 12XU
    2. 2Skins
    3. 3CEP Compression

  • Asked ChatGPT

    “What are the best compression tights brands in New Zealand?”

    1. 12XU
    2. 2Skins
    3. 3CEP Compression

  • Asked ChatGPT

    “What's the best compression tights brand in New Zealand for running recovery?”

    1. 12XU
    2. 2CEP Compression
    3. 3Skins

  • Searched Google, AI Overview

    “compression tights nz”

    1. 12XU
    2. 2Skins

  • Searched Google, AI Overview

    “women's compression tights”

    1. 12XU
    2. 2Skins

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which compression tights brands compete with Skins?

Skins against compression tights brands in New Zealand, by month

Share of searches by month for 2XU, Skins. The figures are in the table below the chart.

View monthly share of searches table
Month2XUSkinsCEP Compression
Oct 202575.6%24.1%0.25%
Nov 202584.4%15.5%0.15%
Dec 202578.6%21.1%0.31%
Jan 202679.8%19.9%0.26%
Feb 202676.3%23.4%0.3%
Mar 202674.3%25.4%0.24%
Apr 202674.5%25.2%0.24%
May 202677.3%22.7%0%
Jun 202678.9%20.9%0.21%
Jul 202672.9%26.8%0.27%
Aug 202675.8%24%0.24%
Sep 202678.8%20.9%0.25%

  1. 1.2XU

    78.8%

    Held 1st. 3.2K estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Skins

    20.9%

    Held 2nd. 840 estimated branded searches, -16% vs prior month. Share -3 points.

  3. 3.CEP Compression

    0.25%

    Held 3rd. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Skins and its closest rivals

Every comparison with Skins

5 comparisons

How has branded search demand for Skins changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skins in New Zealand fell from 980 to 840.
  • Across the 12 months ending September 2026, Skins’ share of searches among compression tights brands in New Zealand decreased from 24.1% to 20.9%.
  • Across the 12 months ending September 2026, Skins’ share of searches among compression tights brands in New Zealand peaked at 26.8% in July 2026 and was lowest at 15.5% in November 2025.

How did search popularity change for New Zealand compression tights brands in September 2026?

2 changes

  1. In September 2026, 2XU gained share of searches among compression tights brands in New Zealand, from 75.8% to 78.8%.

  2. In September 2026, Skins lost share of searches among compression tights brands in New Zealand, from 24% to 20.9%.

How are Skins’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Skins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skins calf
  • skins calf sleeve
  • skins compression
  • skins compression tights
  • skins tight
  • skins tights

Do you work for Skins? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Skins compete?

Skins is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Compression sock brands3rd of 714.8%Show ranking
Compression tights brands2nd of 320.9%Shown above
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Is Skins your brand?

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