Brandwave

2XU vs Skins:Which is more popular?

In September 2026, 2XU had more branded searches than Skins among compression tights brands in New Zealand. 2XU had about 3,160 branded searches, while Skins had 840. 2XU made up 78.8% of all compression tights brand searches we track, and Skins accounted for 20.9%. When we asked ChatGPT and Google AI Overviews about compression tights brands, both 2XU and Skins appeared in all five answers. 2XU was mentioned before Skins in every answer.

Among compression tights brands in New Zealand in September 2026

Who do people search for more?

2XU, about 4 searches for every 1 for Skins

2XU 3.2K searchesSkins 840 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

2XU in 5 of 5Skins in 5 of 5

Who does AI recommend more?

2XU, named ahead of Skins in every answer

2XU first in 5Skins never first

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Top compression tights brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both 2XU and Skins showed up in all five answers. 2XU was listed before Skins in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2XU1st
  2. Skins2nd
  3. CEP Compression3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2XU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CEP Compression3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compression tights brands

5 answers
  • Asked ChatGPT

    “Which compression tights brand should I buy in New Zealand?”

    1. 12XU
    2. 2Skins
    3. 3CEP Compression
  • Asked ChatGPT

    “What are the best compression tights brands in New Zealand?”

    1. 12XU
    2. 2Skins
    3. 3CEP Compression
  • Asked ChatGPT

    “What's the best compression tights brand in New Zealand for running recovery?”

    1. 12XU
    2. 2CEP Compression
    3. 3Skins
  • Searched Google, AI Overview

    “compression tights nz”

    1. 12XU
    2. 2Skins
  • Searched Google, AI Overview

    “women's compression tights”

    1. 12XU
    2. 2Skins

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 2XU or Skins more popular in search?

This chart shows how often people search Google for 2XU and Skins by name. Each line represents a brand's share of searches for all three compression tights brands we track, month by month, from searches in New Zealand.

2XU and Skins among compression tights brands in New Zealand, by month

Share of searches by month for 2XU, Skins. The figures are in the table below the chart.

View monthly share of searches table
Month2XUSkinsCEP Compression
Oct 202575.6%24.1%0.25%
Nov 202584.4%15.5%0.15%
Dec 202578.6%21.1%0.31%
Jan 202679.8%19.9%0.26%
Feb 202676.3%23.4%0.3%
Mar 202674.3%25.4%0.24%
Apr 202674.5%25.2%0.24%
May 202677.3%22.7%0%
Jun 202678.9%20.9%0.21%
Jul 202672.9%26.8%0.27%
Aug 202675.8%24%0.24%
Sep 202678.8%20.9%0.25%

How has the 2XU and Skins comparison changed over the last 12 months?

3 findings
  • 2XU was ahead of Skins in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 2XU’s share of searches among compression tights brands in New Zealand moved from 75.6% to 78.8%, and its estimated monthly branded searches moved from 3.1K to 3.2K.
  • Across the 12 months ending September 2026, Skins’ share of searches among compression tights brands in New Zealand moved from 24.1% to 20.9%, and its estimated monthly branded searches moved from 980 to 840.

How did search popularity change for New Zealand compression tights brands in September 2026?

2 changes
  1. In September 2026, 2XU gained share of searches among compression tights brands in New Zealand, from 75.8% to 78.8%.

  2. In September 2026, Skins lost share of searches among compression tights brands in New Zealand, from 24% to 20.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using 2XU’s and Skins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

2XU

2 branded search terms

  • 2xu
  • 2xu compression

Skins

6 branded search terms

  • skins calf
  • skins calf sleeve
  • skins compression
  • skins compression tights
  • skins tight
  • skins tights

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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