Skins vs Sockwell:Which is more popular?
In September 2026, Skins had more branded searches than Sockwell among compression sock brands in New Zealand. Skins had about 840 branded searches, while Sockwell had 40. Skins made up 14.8% of all compression sock brand searches we track, and Sockwell accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about compression sock brands, Skins appeared in one of the four answers and Sockwell in none.
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Top compression sock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Skins was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Sockwell did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NZ Sock Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
2XU2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- TXG Compression Wear2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skins1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sigvaris1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sockwell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CEP Compression0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about compression sock brands
4 answers
Asked ChatGPT
“Which compression sock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best compression sock brands in New Zealand?”
Asked ChatGPT
“What's the best compression sock brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“compression socks nz”
Searched Google, AI Overview
“compression stockings nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Skins or Sockwell more popular in search?
This chart shows how often people search Google for Skins and Sockwell by name. Each line represents a brand's share of searches for all seven compression sock brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skins, Sockwell. The figures are in the table below the chart.
View monthly share of searches table
| Month | 2XU | NZ Sock Company | Skins | TXG Compression Wear | Sigvaris | Sockwell | CEP Compression |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 18.3% | 18.9% | 1.7% | 0.77% | 0.96% | 0.19% |
| Nov 2025 | 68.1% | 16.9% | 12.5% | 1.1% | 0.73% | 0.61% | 0.12% |
| Dec 2025 | 55.8% | 24.6% | 14.9% | 1.5% | 1.8% | 1.1% | 0.22% |
| Jan 2026 | 60.7% | 19.8% | 15.2% | 1.4% | 1.2% | 1.6% | 0.2% |
| Feb 2026 | 56.5% | 21.2% | 17.3% | 1.1% | 1.4% | 2.3% | 0.23% |
| Mar 2026 | 55.4% | 21.7% | 18.9% | 1.3% | 0.91% | 1.6% | 0.18% |
| Apr 2026 | 54.9% | 21.3% | 18.6% | 2% | 1.1% | 2% | 0.18% |
| May 2026 | 57.9% | 21.6% | 17% | 1.4% | 0.75% | 1.4% | 0% |
| Jun 2026 | 58.9% | 21% | 15.6% | 2.2% | 0.93% | 1.2% | 0.15% |
| Jul 2026 | 49.5% | 25.9% | 18.2% | 3.2% | 1.1% | 1.9% | 0.19% |
| Aug 2026 | 53.8% | 23.2% | 17% | 2.9% | 1% | 1.9% | 0.17% |
| Sep 2026 | 55.7% | 25% | 14.8% | 2.5% | 1.1% | 0.71% | 0.18% |
How has the Skins and Sockwell comparison changed over the last 12 months?
3 findings
- Skins was ahead of Sockwell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Skins’ share of searches among compression sock brands in New Zealand moved from 18.9% to 14.8%, and its estimated monthly branded searches moved from 980 to 840.
- Across the 12 months ending September 2026, Sockwell’s share of searches among compression sock brands in New Zealand moved from 0.96% to 0.71%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand compression sock brands in September 2026?
2 changes
In September 2026, Skins lost share of searches among compression sock brands in New Zealand, from 17% to 14.8%.
In September 2026, Sockwell lost share of searches among compression sock brands in New Zealand, from 1.9% to 0.71%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Skins’ and Sockwell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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