Brandwave

2XU vs CEP Compression:Which is more popular?

In September 2026, 2XU had more branded searches than CEP Compression among compression tights brands in New Zealand. 2XU had about 3,160 branded searches, while CEP Compression had 10. 2XU made up 78.8% of all compression tights brand searches we track, and CEP Compression accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about compression tights brands, 2XU appeared in all five answers and CEP Compression in three. 2XU was mentioned before CEP Compression in every answer.

Among compression tights brands in New Zealand in September 2026

Who do people search for more?

2XU, about 316 searches for every 1 for CEP Compression

2XU 3.2K searchesCEP Compression 10 searches

Who does AI mention more?

2XU, mentioned in every answer we collected

2XU in 5 of 5CEP Compression in 3 of 5

Who does AI recommend more?

2XU, named ahead of CEP Compression in every answer

2XU first in 5CEP Compression never first

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Top compression tights brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 2XU appeared in all five answers. CEP Compression was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 2XU was listed before CEP Compression in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 2XU1st
  2. Skins2nd
  3. CEP Compression3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 2XU5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CEP Compression3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compression tights brands

5 answers

  • Asked ChatGPT

    “Which compression tights brand should I buy in New Zealand?”

    1. 12XU
    2. 2Skins
    3. 3CEP Compression

  • Asked ChatGPT

    “What are the best compression tights brands in New Zealand?”

    1. 12XU
    2. 2Skins
    3. 3CEP Compression

  • Asked ChatGPT

    “What's the best compression tights brand in New Zealand for running recovery?”

    1. 12XU
    2. 2CEP Compression
    3. 3Skins

  • Searched Google, AI Overview

    “compression tights nz”

    1. 12XU
    2. 2Skins

  • Searched Google, AI Overview

    “women's compression tights”

    1. 12XU
    2. 2Skins

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 2XU or CEP Compression more popular in search?

This chart shows how often people search Google for 2XU and CEP Compression by name. Each line represents a brand's share of searches for all three compression tights brands we track, month by month, from searches in New Zealand.

2XU and CEP Compression among compression tights brands in New Zealand, by month

Share of searches by month for 2XU, CEP Compression. The figures are in the table below the chart.

View monthly share of searches table
Month2XUSkinsCEP Compression
Oct 202575.6%24.1%0.25%
Nov 202584.4%15.5%0.15%
Dec 202578.6%21.1%0.31%
Jan 202679.8%19.9%0.26%
Feb 202676.3%23.4%0.3%
Mar 202674.3%25.4%0.24%
Apr 202674.5%25.2%0.24%
May 202677.3%22.7%0%
Jun 202678.9%20.9%0.21%
Jul 202672.9%26.8%0.27%
Aug 202675.8%24%0.24%
Sep 202678.8%20.9%0.25%

How has the 2XU and CEP Compression comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand compression tights brands in September 2026?

1 change

  1. In September 2026, 2XU gained share of searches among compression tights brands in New Zealand, from 75.8% to 78.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 2XU’s and CEP Compression’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

2XU

2 branded search terms

  • 2xu
  • 2xu compression

CEP Compression

1 branded search term

  • cep compression

How the Brand Demand Index is measured

Other head-to-heads among compression tights brands

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