Brandwave

Travel Guard vs World Nomads:Which is more popular?

In September 2026, Travel Guard had more branded searches than World Nomads among travel insurance providers worldwide. Travel Guard had about 39,200 branded searches, while World Nomads had 22,200. Travel Guard made up 18.2% of all travel insurance provider searches we track, and World Nomads accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Travel Guard and World Nomads each appeared in three of the five answers. Travel Guard was mentioned before World Nomads in three out of four answers that named either.

Among travel insurance providers worldwide in September 2026

Who do people search for more?

Travel Guard, about 77% more searches than World Nomads

Travel Guard 39.2K searchesWorld Nomads 22.2K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Travel Guard in 3 of 5World Nomads in 3 of 5

Who does AI recommend more?

Travel Guard, named ahead of World Nomads in 3 of 4 answers

Travel Guard first in 3World Nomads first in 1

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Top travel insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Travel Guard was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. World Nomads was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Travel Guard was listed before World Nomads in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travelex Insurance Services1st
  2. Seven Corners2nd
  3. Travel Guard3rd
  4. Allianz Travel4th
  5. World Nomads5th
  6. InsureandGo–
  7. Cover-More–
  8. SafetyWing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seven Corners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelex Insurance Services5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travel Guard3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • World Nomads3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allianz Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • InsureandGo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cover-More0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SafetyWing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Travel Guard or World Nomads more popular in search?

This chart shows how often people search Google for Travel Guard and World Nomads by name. Each line represents a brand's share of searches for all eight travel insurance providers we track, month by month, from English-language searches worldwide.

Travel Guard and World Nomads among travel insurance providers worldwide, by month

Share of searches by month for Travel Guard, World Nomads. The figures are in the table below the chart.

View monthly share of searches table
MonthInsureandGoCover-MoreTravel GuardSafetyWingWorld NomadsAllianz TravelSeven CornersTravelex Insurance Services
Oct 202524.6%16.4%17%13.5%11%11%6%0.44%
Nov 202522.3%18.2%17.7%14.9%10%10%6.7%0.4%
Dec 202518.6%18.6%18%15.2%12.4%10.1%6.8%0.33%
Jan 202624.5%20%16.9%13.4%11%9%4.9%0.4%
Feb 202626.5%14.5%17.2%14.5%11.9%9.7%5.3%0.39%
Mar 202624%16.1%19%13.1%10.8%10.8%5.9%0.4%
Apr 202623%15.4%18.2%15.4%10.3%10.3%6.9%0.34%
May 202626.5%14.5%18.3%14.5%9.7%9.7%6.5%0.32%
Jun 202623.6%19.3%17.6%12.9%8.6%10.6%7.1%0.34%
Jul 202623.5%15.7%18.6%12.8%10.5%12.8%5.7%0.34%
Aug 202625.4%17%16.5%17%9.3%9.3%5.1%0.42%
Sep 202622.9%18.8%18.2%15.3%10.3%8.4%5.6%0.46%

How has the Travel Guard and World Nomads comparison changed over the last 12 months?

3 findings

How did search popularity change for travel insurance providers worldwide in September 2026?

2 changes
  1. In September 2026, Travel Guard overtook SafetyWing to rank 3rd among travel insurance providers worldwide, with 18.2% of the searches.

  2. In September 2026, World Nomads overtook Allianz Travel to rank 5th among travel insurance providers worldwide, with 10.3% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Travel Guard’s and World Nomads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Travel Guard

2 branded search terms

  • travel guard
  • travel guard insurance

World Nomads

1 branded search term

  • world nomads

How the Brand Demand Index is measured

Other head-to-heads among travel insurance providers

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