Traina vs Whitworths:Which is more popular by branded search?

Name: Traina vs Whitworths: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Traina had more branded searches than Whitworths among dried fruit worldwide. Traina was estimated to have 590 branded searches compared to Whitworths’ 50, and held a 0.59% Share of Search versus Whitworths’ 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among dried fruit worldwide in August 2026Which is more popular in search, Traina or Whitworths?

Traina0.59%590 searches

vs

Whitworths0.05%50 searches

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Which is more popular in search, Traina or Whitworths?

Compare the dried fruit people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Ocean Spray	Sun-Maid	Sunsweet	Mariani	Traina	Whitworths
Oct 2025	70.1%	17.1%	11.5%	0.68%	0.56%	0.1%
Nov 2025	71.4%	17.5%	9.6%	0.85%	0.57%	0.11%
Dec 2025	75.3%	15.1%	8.2%	0.9%	0.4%	0.04%
Jan 2026	69.8%	17.1%	11.4%	1%	0.55%	0.08%
Feb 2026	72.1%	14.4%	11.8%	1%	0.57%	0.06%
Mar 2026	72.2%	14.4%	11.8%	0.86%	0.7%	0.05%
Apr 2026	72.2%	14.4%	11.8%	0.86%	0.57%	0.06%
May 2026	71.6%	17.5%	9.6%	0.7%	0.57%	0.07%
Jun 2026	67.4%	20.2%	11%	0.66%	0.66%	0.04%
Jul 2026	70%	17.1%	11.5%	0.83%	0.56%	0.05%
Aug 2026	74.2%	12.1%	12.1%	0.88%	0.59%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Traina and Whitworths comparison changed over the last 12 months?

3 findings

Traina was ahead of Whitworths in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Traina’s estimated Share of Search among dried fruit worldwide moved from 0.56% to 0.59%, and its estimated monthly branded searches moved from 480 to 590.
Across the 11 months ending August 2026, Whitworths’ estimated Share of Search among dried fruit worldwide moved from 0.1% to 0.05%, and its estimated monthly branded searches moved from 90 to 50.

How did search popularity change for dried fruit worldwide in August 2026?

2 changes

Estimated monthly branded searches for Traina worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Traina’s and Whitworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.