Brandwave

Sun-Maid vs Sunsweet:Which is searched more?

In August 2026, Sun-Maid had more branded searches than Sunsweet among dried fruit worldwide. Sun-Maid was estimated to have 18.7K branded searches compared to Sunsweet’s 12.1K, and held a 17.6% Share of Search versus Sunsweet’s 11.4%. These are worldwide searches for English-language branded terms.

Share of Search among dried fruit worldwide in August 2026Which is more popular in search, Sun-Maid or Sunsweet?
Sun-Maid17.6%18.7K searches
vs
Sunsweet11.4%12.1K searches

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Which is more popular in search, Sun-Maid or Sunsweet?

Compare the dried fruit people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sun-Maid and Sunsweet among dried fruit worldwide, by month

Share of Search by month for Sun-Maid, Sunsweet. The figures are in the table below the chart.

View monthly share of search table
MonthSun-MaidSunsweet
Oct 202525.7%10.3%
Nov 202524.7%8.7%
Dec 202521.5%7.6%
Jan 202624.2%10.5%
Feb 202620.7%10.9%
Mar 202622%10.8%
Apr 202622%10.8%
May 202623.5%8.9%
Jun 202625.6%10.3%
Jul 202623%10.6%
Aug 202617.6%11.4%
Sep 2026——

How has the Sun-Maid and Sunsweet comparison changed over the last 12 months?

  • Sun-Maid was ahead of Sunsweet in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide moved from 25.7% to 17.6%, and its estimated monthly branded searches moved from 24.7K to 18.7K.
  • Across the 11 months ending August 2026, Sunsweet’s estimated Share of Search among dried fruit worldwide moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for dried fruit worldwide in August 2026?

  1. In August 2026, Sunsweet gained estimated Share of Search among dried fruit worldwide, from 10.6% to 11.4%.

  2. In August 2026, Sun-Maid lost estimated Share of Search among dried fruit worldwide, from 23% to 17.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Sun-Maid’s and Sunsweet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sun-Maid

2 branded search terms

  • sun maid
  • sun maid raisins

Sunsweet

1 branded search term

  • sunsweet prunes

How the Brand Demand Index is measured

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