How popular isSun-Maid in search?
In August 2026, there were an estimated 12.1K branded searches for Sun-Maid worldwide which is down 18.2% over the last 11 months. Sun-Maid holds 12.1% estimated Share of Search among dried fruit worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Ocean Spray74.2%
- Sun-Maid12.1%
- Sunsweet12.1%
- Mariani0.88%
- Traina0.59%
- Whitworths0.05%
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Which dried fruit compete with Sun-Maid?
Share of Search by month for Ocean Spray, Sun-Maid, Sunsweet. The figures are in the table below the chart.
View monthly share of search table
| Month | Ocean Spray | Sun-Maid | Sunsweet | Mariani | Traina | Whitworths |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 17.1% | 11.5% | 0.68% | 0.56% | 0.1% |
| Nov 2025 | 71.4% | 17.5% | 9.6% | 0.85% | 0.57% | 0.11% |
| Dec 2025 | 75.3% | 15.1% | 8.2% | 0.9% | 0.4% | 0.04% |
| Jan 2026 | 69.8% | 17.1% | 11.4% | 1% | 0.55% | 0.08% |
| Feb 2026 | 72.1% | 14.4% | 11.8% | 1% | 0.57% | 0.06% |
| Mar 2026 | 72.2% | 14.4% | 11.8% | 0.86% | 0.7% | 0.05% |
| Apr 2026 | 72.2% | 14.4% | 11.8% | 0.86% | 0.57% | 0.06% |
| May 2026 | 71.6% | 17.5% | 9.6% | 0.7% | 0.57% | 0.07% |
| Jun 2026 | 67.4% | 20.2% | 11% | 0.66% | 0.66% | 0.04% |
| Jul 2026 | 70% | 17.1% | 11.5% | 0.83% | 0.56% | 0.05% |
| Aug 2026 | 74.2% | 12.1% | 12.1% | 0.88% | 0.59% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.2% | 74K | +22.3% | +4.2 points | |
| 2, held 2nd | 12.1% | 12.1K | -18.2% | -5 points | |
| 3, held 3rd | 12.1% | 12.1K | +22.2% | +0.7 points | |
| 4, held 4th | 0.88% | 880 | +22.2% | 0 points | |
| 5, held 5th | 0.59% | 590 | +22.9% | 0 points | |
| 6, held 6th | 0.05% | 50 | +25% | 0 points |
74.2%
Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.2 points.
2.Sun-Maid
12.1%
Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -5 points.
3.Sunsweet
12.1%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
4.Mariani
0.88%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.
5.Traina
0.59%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.
0.05%
Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Compare search popularity between Sun-Maid and its closest rivals
How has branded search demand for Sun-Maid changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sun-Maid worldwide fell from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide decreased from 17.1% to 12.1%.
- Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide peaked at 20.2% in June 2026 and was lowest at 12.1% in August 2026.
How did search popularity change for dried fruit worldwide in August 2026?
6 changes
In August 2026, Ocean Spray gained estimated Share of Search among dried fruit worldwide, from 70% to 74.2%.
In August 2026, Sunsweet gained estimated Share of Search among dried fruit worldwide, from 11.5% to 12.1%.
In August 2026, Sun-Maid lost estimated Share of Search among dried fruit worldwide, from 17.1% to 12.1%.
Estimated monthly branded searches for Mariani worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.
Estimated monthly branded searches for Traina worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
How is Sun-Maid measured?
Brandwave collects information about searches that people make online using Sun-Maid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sun maid raisins
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Is Sun-Maid your brand?
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