Brandwave

Made In Nature vs Sun-Maid:Which is more popular?

In September 2026, Sun-Maid had more branded searches than Made In Nature among dried fruit worldwide. Sun-Maid had about 24,700 branded searches, while Made In Nature had 1,600. Sun-Maid made up 25.1% of all dried fruit searches we track, and Made In Nature accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about dried fruit, Made In Nature appeared in two of the five answers and Sun-Maid in one. Made In Nature was mentioned before Sun-Maid in every answer.

Among dried fruit worldwide in September 2026

Who do people search for more?

Sun-Maid, about 15 searches for every 1 for Made In Nature

Sun-Maid 24.7K searchesMade In Nature 1.6K searches

Who does AI mention more?

Made In Nature, mentioned in 2 of 5 answers, Sun-Maid in 1

Made In Nature in 2 of 5Sun-Maid in 1 of 5

Who does AI recommend more?

Made In Nature, named ahead of Sun-Maid in every answer

Made In Nature first in 2Sun-Maid never first

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Top dried fruit in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Made In Nature was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sun-Maid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Made In Nature was listed before Sun-Maid in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Made In Nature1st
  2. Mariani2nd
  3. Crispy Green3rd
  4. Sun-Maid4th
  5. Sunsweet5th
  6. Ocean Spray–
  7. Traina–
  8. Whitworths–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crispy Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Made In Nature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mariani2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun-Maid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunsweet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocean Spray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whitworths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dried fruit

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Made In Nature or Sun-Maid more popular in search?

This chart shows how often people search Google for Made In Nature and Sun-Maid by name. Each line represents a brand's share of searches for all eight dried fruit we track, month by month, from English-language searches worldwide.

Made In Nature and Sun-Maid among dried fruit worldwide, by month

Share of searches by month for Sun-Maid, Made In Nature. The figures are in the table below the chart.

View monthly share of searches table
MonthOcean SpraySun-MaidSunsweetCrispy GreenMade In NatureMarianiTrainaWhitworths
Oct 202560%24.5%9.8%2.9%1.6%0.59%0.48%0.09%
Nov 202562.3%23.6%8.3%2.5%2%0.74%0.49%0.09%
Dec 202566.9%20.7%7.3%2.2%1.7%0.8%0.35%0.04%
Jan 202660.8%23%9.9%2.9%1.9%0.88%0.48%0.07%
Feb 202664%19.8%10.5%2.5%1.7%0.93%0.51%0.05%
Mar 202662.7%20.9%10.3%3%1.7%0.75%0.61%0.04%
Apr 202662.8%21%10.3%3%1.7%0.75%0.5%0.05%
May 202663.6%22.5%8.5%2.5%1.6%0.62%0.51%0.06%
Jun 202660%24.5%9.8%2.9%1.6%0.59%0.59%0.04%
Jul 202662%21.9%10.1%3%1.6%0.74%0.49%0.04%
Aug 202666.8%16.9%10.9%2.6%1.4%0.79%0.53%0.05%
Sep 202661.4%25.1%8.2%2.4%1.6%0.73%0.49%0.09%

How has the Made In Nature and Sun-Maid comparison changed over the last 12 months?

3 findings
  • Sun-Maid was ahead of Made In Nature in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Made In Nature’s share of searches among dried fruit worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Sun-Maid’s share of searches among dried fruit worldwide moved from 24.5% to 25.1%, and its estimated monthly branded searches held steady at 24.7K.

How did search popularity change for dried fruit worldwide in September 2026?

1 change
  1. In September 2026, Sun-Maid gained share of searches among dried fruit worldwide, from 16.9% to 25.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Made In Nature’s and Sun-Maid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Made In Nature

1 branded search term

  • made in nature

Sun-Maid

2 branded search terms

  • sun maid
  • sun maid raisins

How the Brand Demand Index is measured

Other head-to-heads among dried fruit

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