Made In Nature vs Sun-Maid:Which is more popular?
In September 2026, Sun-Maid had more branded searches than Made In Nature among dried fruit worldwide. Sun-Maid had about 24,700 branded searches, while Made In Nature had 1,600. Sun-Maid made up 25.1% of all dried fruit searches we track, and Made In Nature accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about dried fruit, Made In Nature appeared in two of the five answers and Sun-Maid in one. Made In Nature was mentioned before Sun-Maid in every answer.
Who do people search for more?
Sun-Maid, about 15 searches for every 1 for Made In Nature
Who does AI mention more?
Made In Nature, mentioned in 2 of 5 answers, Sun-Maid in 1
Who does AI recommend more?
Made In Nature, named ahead of Sun-Maid in every answer
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Top dried fruit in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Made In Nature was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sun-Maid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Made In Nature was listed before Sun-Maid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crispy Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Made In Nature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mariani2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sun-Maid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunsweet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ocean Spray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whitworths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dried fruit
5 answers
Asked ChatGPT
“Which dried fruit should I buy?”
Asked ChatGPT
“What are the best dried fruit brands?”
Asked ChatGPT
“What's the best dried fruit for healthy snacking?”
Searched Google, AI Overview
“dried fruit”
Searched Google, AI Overview
“dried fruit snacks”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Made In Nature or Sun-Maid more popular in search?
This chart shows how often people search Google for Made In Nature and Sun-Maid by name. Each line represents a brand's share of searches for all eight dried fruit we track, month by month, from English-language searches worldwide.
Share of searches by month for Sun-Maid, Made In Nature. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ocean Spray | Sun-Maid | Sunsweet | Crispy Green | Made In Nature | Mariani | Traina | Whitworths |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 24.5% | 9.8% | 2.9% | 1.6% | 0.59% | 0.48% | 0.09% |
| Nov 2025 | 62.3% | 23.6% | 8.3% | 2.5% | 2% | 0.74% | 0.49% | 0.09% |
| Dec 2025 | 66.9% | 20.7% | 7.3% | 2.2% | 1.7% | 0.8% | 0.35% | 0.04% |
| Jan 2026 | 60.8% | 23% | 9.9% | 2.9% | 1.9% | 0.88% | 0.48% | 0.07% |
| Feb 2026 | 64% | 19.8% | 10.5% | 2.5% | 1.7% | 0.93% | 0.51% | 0.05% |
| Mar 2026 | 62.7% | 20.9% | 10.3% | 3% | 1.7% | 0.75% | 0.61% | 0.04% |
| Apr 2026 | 62.8% | 21% | 10.3% | 3% | 1.7% | 0.75% | 0.5% | 0.05% |
| May 2026 | 63.6% | 22.5% | 8.5% | 2.5% | 1.6% | 0.62% | 0.51% | 0.06% |
| Jun 2026 | 60% | 24.5% | 9.8% | 2.9% | 1.6% | 0.59% | 0.59% | 0.04% |
| Jul 2026 | 62% | 21.9% | 10.1% | 3% | 1.6% | 0.74% | 0.49% | 0.04% |
| Aug 2026 | 66.8% | 16.9% | 10.9% | 2.6% | 1.4% | 0.79% | 0.53% | 0.05% |
| Sep 2026 | 61.4% | 25.1% | 8.2% | 2.4% | 1.6% | 0.73% | 0.49% | 0.09% |
How has the Made In Nature and Sun-Maid comparison changed over the last 12 months?
3 findings
- Sun-Maid was ahead of Made In Nature in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Made In Nature’s share of searches among dried fruit worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Sun-Maid’s share of searches among dried fruit worldwide moved from 24.5% to 25.1%, and its estimated monthly branded searches held steady at 24.7K.
How did search popularity change for dried fruit worldwide in September 2026?
1 change

In September 2026, Sun-Maid gained share of searches among dried fruit worldwide, from 16.9% to 25.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Made In Nature’s and Sun-Maid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Made In Nature
1 branded search term
- made in nature
Sun-Maid
2 branded search terms
- sun maid
- sun maid raisins
Other head-to-heads among dried fruit

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