Brandwave

How popular isMade In Nature?

In September 2026, people searched for Made In Nature by name about 1,600 times worldwide, about the same as the previous year. These searches made up 1.6% of all global dried fruit searches, placing Made In Nature fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about dried fruit, Made In Nature appeared in two of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Made In Nature is the fifth most searched of 8 competitors and the most recommended in AI answers.

  1. Ocean SprayShare of searches 61.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Sun-MaidShare of searches 25.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. SunsweetShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Crispy GreenShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Made In NatureShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top dried fruit in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Made In Nature was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Made In Nature is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Made In Nature1st
  2. Mariani2nd
  3. Crispy Green3rd
  4. Sun-Maid4th
  5. Sunsweet5th
  6. Ocean Spray–
  7. Traina–
  8. Whitworths–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crispy Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Made In Nature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mariani2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun-Maid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunsweet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocean Spray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whitworths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dried fruit

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dried fruit compete with Made In Nature?

Made In Nature against dried fruit worldwide, by month

Share of searches by month for Ocean Spray, Sun-Maid, Sunsweet, Crispy Green, Made In Nature. The figures are in the table below the chart.

View monthly share of searches table
MonthOcean SpraySun-MaidSunsweetCrispy GreenMade In NatureMarianiTrainaWhitworths
Oct 202560%24.5%9.8%2.9%1.6%0.59%0.48%0.09%
Nov 202562.3%23.6%8.3%2.5%2%0.74%0.49%0.09%
Dec 202566.9%20.7%7.3%2.2%1.7%0.8%0.35%0.04%
Jan 202660.8%23%9.9%2.9%1.9%0.88%0.48%0.07%
Feb 202664%19.8%10.5%2.5%1.7%0.93%0.51%0.05%
Mar 202662.7%20.9%10.3%3%1.7%0.75%0.61%0.04%
Apr 202662.8%21%10.3%3%1.7%0.75%0.5%0.05%
May 202663.6%22.5%8.5%2.5%1.6%0.62%0.51%0.06%
Jun 202660%24.5%9.8%2.9%1.6%0.59%0.59%0.04%
Jul 202662%21.9%10.1%3%1.6%0.74%0.49%0.04%
Aug 202666.8%16.9%10.9%2.6%1.4%0.79%0.53%0.05%
Sep 202661.4%25.1%8.2%2.4%1.6%0.73%0.49%0.09%

  1. 1.Ocean Spray

    61.4%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  2. 2.Sun-Maid

    25.1%

    Held 2nd. 24.7K estimated branded searches, +32.1% vs prior month. Share +8.2 points.

  3. 3.Sunsweet

    8.2%

    Held 3rd. 8.1K estimated branded searches, -33.1% vs prior month. Share -2.7 points.

  4. 4.Crispy Green

    2.4%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

  5. 5.Made In Nature

    1.6%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Mariani

    0.73%

    Held 6th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Traina

    0.49%

    Held 7th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  8. 8.Whitworths

    0.09%

    Held 8th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

Compare popularity between Made In Nature and its closest rivals

Every comparison with Made In Nature

7 comparisons

How has branded search demand for Made In Nature changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Made In Nature worldwide held steady at 1.6K.
  • Across the 12 months ending September 2026, Made In Nature’s share of searches among dried fruit worldwide held steady at 1.6%.

How did search popularity change for dried fruit worldwide in September 2026?

5 changes

  1. In September 2026, Sun-Maid gained share of searches among dried fruit worldwide, from 16.9% to 25.1%.

  2. In September 2026, Ocean Spray lost share of searches among dried fruit worldwide, from 66.8% to 61.4%.

  3. In September 2026, Sunsweet lost share of searches among dried fruit worldwide, from 10.9% to 8.2%.

  4. Estimated monthly branded searches for Mariani worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  5. Estimated monthly branded searches for Crispy Green worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Made In Nature’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Made In Nature’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • made in nature

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