Made In Nature vs Whitworths:Which is more popular?
In September 2026, Made In Nature had more branded searches than Whitworths among dried fruit worldwide. Made In Nature had about 1,600 branded searches, while Whitworths had 90. Made In Nature made up 1.6% of all dried fruit searches we track, and Whitworths accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about dried fruit, Made In Nature appeared in two of the five answers and Whitworths in none.
Who do people search for more?
Made In Nature, about 18 searches for every 1 for Whitworths
Who does AI mention more?
Made In Nature, mentioned in 2 of 5 answers, Whitworths in 0
Who does AI recommend more?
Made In Nature, the only one of the two named
Follow Made In Nature vs Whitworths and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dried fruit in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Made In Nature was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Whitworths did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Crispy Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Made In Nature2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mariani2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sun-Maid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunsweet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ocean Spray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Whitworths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dried fruit
5 answers
Asked ChatGPT
“Which dried fruit should I buy?”
Asked ChatGPT
“What are the best dried fruit brands?”
Asked ChatGPT
“What's the best dried fruit for healthy snacking?”
Searched Google, AI Overview
“dried fruit”
Searched Google, AI Overview
“dried fruit snacks”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Made In Nature or Whitworths more popular in search?
This chart shows how often people search Google for Made In Nature and Whitworths by name. Each line represents a brand's share of searches for all eight dried fruit we track, month by month, from English-language searches worldwide.
Share of searches by month for Made In Nature, Whitworths. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ocean Spray | Sun-Maid | Sunsweet | Crispy Green | Made In Nature | Mariani | Traina | Whitworths |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 24.5% | 9.8% | 2.9% | 1.6% | 0.59% | 0.48% | 0.09% |
| Nov 2025 | 62.3% | 23.6% | 8.3% | 2.5% | 2% | 0.74% | 0.49% | 0.09% |
| Dec 2025 | 66.9% | 20.7% | 7.3% | 2.2% | 1.7% | 0.8% | 0.35% | 0.04% |
| Jan 2026 | 60.8% | 23% | 9.9% | 2.9% | 1.9% | 0.88% | 0.48% | 0.07% |
| Feb 2026 | 64% | 19.8% | 10.5% | 2.5% | 1.7% | 0.93% | 0.51% | 0.05% |
| Mar 2026 | 62.7% | 20.9% | 10.3% | 3% | 1.7% | 0.75% | 0.61% | 0.04% |
| Apr 2026 | 62.8% | 21% | 10.3% | 3% | 1.7% | 0.75% | 0.5% | 0.05% |
| May 2026 | 63.6% | 22.5% | 8.5% | 2.5% | 1.6% | 0.62% | 0.51% | 0.06% |
| Jun 2026 | 60% | 24.5% | 9.8% | 2.9% | 1.6% | 0.59% | 0.59% | 0.04% |
| Jul 2026 | 62% | 21.9% | 10.1% | 3% | 1.6% | 0.74% | 0.49% | 0.04% |
| Aug 2026 | 66.8% | 16.9% | 10.9% | 2.6% | 1.4% | 0.79% | 0.53% | 0.05% |
| Sep 2026 | 61.4% | 25.1% | 8.2% | 2.4% | 1.6% | 0.73% | 0.49% | 0.09% |
How has the Made In Nature and Whitworths comparison changed over the last 12 months?
3 findings
- Made In Nature was ahead of Whitworths in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Made In Nature’s share of searches among dried fruit worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Whitworths’ share of searches among dried fruit worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for dried fruit worldwide in September 2026?
0 changes
Neither Made In Nature nor Whitworths moved beyond provider rounding among dried fruit in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Made In Nature’s and Whitworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Made In Nature
1 branded search term
- made in nature
Whitworths
1 branded search term
- whitworths fruit
Other head-to-heads among dried fruit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.