Brandwave

Dried fruit:Which brands are most popular in search?

In August 2026, Ocean Spray was the most searched among dried fruit worldwide, with an estimated 74K branded searches and 74.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ocean Spray74.2%
  2. Sun-Maid12.1%
  3. Sunsweet12.1%
  4. Mariani0.88%
  5. Traina0.59%
  6. Whitworths0.05%

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Share of SearchLeaderboard

Compare the dried fruit people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dried fruit worldwide, by month

Share of Search by month for Ocean Spray, Sun-Maid, Sunsweet. The figures are in the table below the chart.

View monthly share of search table
MonthOcean SpraySun-MaidSunsweetMarianiTrainaWhitworths
Oct 202570.1%17.1%11.5%0.68%0.56%0.1%
Nov 202571.4%17.5%9.6%0.85%0.57%0.11%
Dec 202575.3%15.1%8.2%0.9%0.4%0.04%
Jan 202669.8%17.1%11.4%1%0.55%0.08%
Feb 202672.1%14.4%11.8%1%0.57%0.06%
Mar 202672.2%14.4%11.8%0.86%0.7%0.05%
Apr 202672.2%14.4%11.8%0.86%0.57%0.06%
May 202671.6%17.5%9.6%0.7%0.57%0.07%
Jun 202667.4%20.2%11%0.66%0.66%0.04%
Jul 202670%17.1%11.5%0.83%0.56%0.05%
Aug 202674.2%12.1%12.1%0.88%0.59%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ocean Spray

    74.2%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.Sun-Maid

    12.1%

    Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -5 points.

  3. 3.Sunsweet

    12.1%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Mariani

    0.88%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Traina

    0.59%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Whitworths

    0.05%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dried fruit worldwide?

In August 2026, Ocean Spray was the most searched among dried fruit worldwide, with an estimated 74K branded searches and 74.2% estimated Share of Search within this set. Sun-Maid is in 2nd place, 62.1 percentage points behind at 12.1% Share of Search.

Global dried fruit, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ocean Spray70.1% → 74.2%75.3%Dec 202567.4%Jun 20261st
Sun-Maid17.1% → 12.1%20.2%Jun 202612.1%Aug 20262nd
Sunsweet11.5% → 12.1%12.1%Aug 20268.2%Dec 20253rd
Mariani0.68% → 0.88%1%Feb 20260.66%Jun 20264th
Traina0.56% → 0.59%0.7%Mar 20260.4%Dec 20255th
Whitworths0.1% → 0.05%0.11%Nov 20250.04%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ocean Spray’s estimated Share of Search among dried fruit worldwide increased from 70.1% to 74.2%.
  • Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide decreased from 17.1% to 12.1%.
  • Across the 11 months ending August 2026, Sunsweet’s estimated Share of Search among dried fruit worldwide increased from 11.5% to 12.1%.
  • Across the 11 months ending August 2026, Ocean Spray’s estimated Share of Search among dried fruit worldwide peaked at 75.3% in December 2025 and was lowest at 67.4% in June 2026.
  • Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide peaked at 20.2% in June 2026 and was lowest at 12.1% in August 2026.
  • Across the 11 months ending August 2026, Sunsweet’s estimated Share of Search among dried fruit worldwide peaked at 12.1% in August 2026 and was lowest at 8.2% in December 2025.
  • Across the 11 months ending August 2026, Mariani, Traina and Whitworths held steady: their estimated Share of Search among dried fruit worldwide each moved less than 0.5 percentage points.

How did search popularity change for dried fruit worldwide in August 2026?

  1. In August 2026, Ocean Spray gained estimated Share of Search among dried fruit worldwide, from 70% to 74.2%.

  2. In August 2026, Sunsweet gained estimated Share of Search among dried fruit worldwide, from 11.5% to 12.1%.

  3. In August 2026, Sun-Maid lost estimated Share of Search among dried fruit worldwide, from 17.1% to 12.1%.

  4. Estimated monthly branded searches for Mariani worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

  5. Estimated monthly branded searches for Traina worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

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