Brandwave

How popular isWhitworths in search?

In August 2026, there were an estimated 50 branded searches for Whitworths worldwide which is down 44.4% over the last 11 months. Whitworths holds 0.05% estimated Share of Search among dried fruit worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ocean Spray69.6%
  2. Sun-Maid17.6%
  3. Sunsweet11.4%
  4. Mariani0.83%
  5. Traina0.55%
  6. Whitworths0.05%
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Which dried fruit compete with Whitworths?

Whitworths against dried fruit worldwide, by month

Share of Search by month for Ocean Spray, Sun-Maid, Sunsweet, Whitworths. The figures are in the table below the chart.

View monthly share of search table
MonthOcean SpraySun-MaidSunsweetMarianiTrainaWhitworths
Oct 202562.9%25.7%10.3%0.61%0.5%0.09%
Nov 202565.2%24.7%8.7%0.78%0.52%0.1%
Dec 202569.6%21.5%7.6%0.83%0.37%0.04%
Jan 202663.9%24.2%10.5%0.93%0.51%0.07%
Feb 202666.8%20.7%10.9%0.97%0.53%0.06%
Mar 202665.8%22%10.8%0.78%0.64%0.04%
Apr 202665.9%22%10.8%0.78%0.52%0.05%
May 202666.4%23.5%8.9%0.65%0.53%0.06%
Jun 202662.8%25.6%10.3%0.61%0.61%0.04%
Jul 202665%23%10.6%0.77%0.52%0.04%
Aug 202669.6%17.6%11.4%0.83%0.55%0.05%
Sep 2026——————

  1. 1.Ocean Spray

    69.6%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  2. 2.Sun-Maid

    17.6%

    Held 2nd. 18.7K estimated branded searches, -12.6% vs prior month. Share -5.4 points.

  3. 3.Sunsweet

    11.4%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Mariani

    0.83%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Traina

    0.55%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Whitworths

    0.05%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between Whitworths and its closest rivals

Every comparison with Whitworths

How has branded search demand for Whitworths changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Whitworths worldwide fell from 90 to 50.
  • Across the 11 months ending August 2026, Whitworths’ estimated Share of Search among dried fruit worldwide held steady, from 0.09% to 0.05%.

How did search popularity change for dried fruit worldwide in August 2026?

  1. In August 2026, Ocean Spray gained estimated Share of Search among dried fruit worldwide, from 65% to 69.6%.

  2. In August 2026, Sunsweet gained estimated Share of Search among dried fruit worldwide, from 10.6% to 11.4%.

  3. In August 2026, Sun-Maid lost estimated Share of Search among dried fruit worldwide, from 23% to 17.6%.

  4. Estimated monthly branded searches for Mariani worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

  5. Estimated monthly branded searches for Traina worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

How is Whitworths measured?

Brandwave collects information about searches that people make online using Whitworths’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • whitworths fruit

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How the Brand Demand Index is measured

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