Brandwave

Sunsweet vs Whitworths:Which is searched more?

In August 2026, Sunsweet had more branded searches than Whitworths among dried fruit worldwide. Sunsweet was estimated to have 12.1K branded searches compared to Whitworths’ 50, and held an 11.4% Share of Search versus Whitworths’ 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among dried fruit worldwide in August 2026Which is more popular in search, Sunsweet or Whitworths?
Sunsweet11.4%12.1K searches
vs
Whitworths0.05%50 searches

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Which is more popular in search, Sunsweet or Whitworths?

Compare the dried fruit people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sunsweet and Whitworths among dried fruit worldwide, by month

Share of Search by month for Sunsweet, Whitworths. The figures are in the table below the chart.

View monthly share of search table
MonthSunsweetWhitworths
Oct 202510.3%0.09%
Nov 20258.7%0.1%
Dec 20257.6%0.04%
Jan 202610.5%0.07%
Feb 202610.9%0.06%
Mar 202610.8%0.04%
Apr 202610.8%0.05%
May 20268.9%0.06%
Jun 202610.3%0.04%
Jul 202610.6%0.04%
Aug 202611.4%0.05%
Sep 2026——

How has the Sunsweet and Whitworths comparison changed over the last 12 months?

  • Sunsweet was ahead of Whitworths in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Sunsweet’s estimated Share of Search among dried fruit worldwide moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 11 months ending August 2026, Whitworths’ estimated Share of Search among dried fruit worldwide moved from 0.09% to 0.05%, and its estimated monthly branded searches moved from 90 to 50.

How did search popularity change for dried fruit worldwide in August 2026?

  1. In August 2026, Sunsweet gained estimated Share of Search among dried fruit worldwide, from 10.6% to 11.4%.

  2. Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Sunsweet’s and Whitworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sunsweet

1 branded search term

  • sunsweet prunes

Whitworths

1 branded search term

  • whitworths fruit

How the Brand Demand Index is measured

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