Sun-Maid vs Traina:Which is more popular by branded search?
In August 2026, Sun-Maid had more branded searches than Traina among dried fruit worldwide. Sun-Maid was estimated to have 12.1K branded searches compared to Traina’s 590, and held a 12.1% Share of Search versus Traina’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sun-Maid or Traina?
Compare the dried fruit people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sun-Maid, Traina. The figures are in the table below the chart.
View monthly share of search table
| Month | Ocean Spray | Sun-Maid | Sunsweet | Mariani | Traina | Whitworths |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 17.1% | 11.5% | 0.68% | 0.56% | 0.1% |
| Nov 2025 | 71.4% | 17.5% | 9.6% | 0.85% | 0.57% | 0.11% |
| Dec 2025 | 75.3% | 15.1% | 8.2% | 0.9% | 0.4% | 0.04% |
| Jan 2026 | 69.8% | 17.1% | 11.4% | 1% | 0.55% | 0.08% |
| Feb 2026 | 72.1% | 14.4% | 11.8% | 1% | 0.57% | 0.06% |
| Mar 2026 | 72.2% | 14.4% | 11.8% | 0.86% | 0.7% | 0.05% |
| Apr 2026 | 72.2% | 14.4% | 11.8% | 0.86% | 0.57% | 0.06% |
| May 2026 | 71.6% | 17.5% | 9.6% | 0.7% | 0.57% | 0.07% |
| Jun 2026 | 67.4% | 20.2% | 11% | 0.66% | 0.66% | 0.04% |
| Jul 2026 | 70% | 17.1% | 11.5% | 0.83% | 0.56% | 0.05% |
| Aug 2026 | 74.2% | 12.1% | 12.1% | 0.88% | 0.59% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sun-Maid and Traina comparison changed over the last 12 months?
3 findings
- Sun-Maid was ahead of Traina in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide moved from 17.1% to 12.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Traina’s estimated Share of Search among dried fruit worldwide moved from 0.56% to 0.59%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for dried fruit worldwide in August 2026?
2 changes
In August 2026, Sun-Maid lost estimated Share of Search among dried fruit worldwide, from 17.1% to 12.1%.
Estimated monthly branded searches for Traina worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sun-Maid’s and Traina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.