Brandwave

How popular isTraina in search?

In August 2026, there were an estimated 590 branded searches for Traina worldwide which is up 22.9% over the last 11 months. Traina holds 0.59% estimated Share of Search among dried fruit worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ocean Spray74.2%
  2. Sun-Maid12.1%
  3. Sunsweet12.1%
  4. Mariani0.88%
  5. Traina0.59%
  6. Whitworths0.05%
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Which dried fruit compete with Traina?

Traina against dried fruit worldwide, by month

Share of Search by month for Ocean Spray, Sun-Maid, Sunsweet, Traina. The figures are in the table below the chart.

View monthly share of search table
MonthOcean SpraySun-MaidSunsweetMarianiTrainaWhitworths
Oct 202570.1%17.1%11.5%0.68%0.56%0.1%
Nov 202571.4%17.5%9.6%0.85%0.57%0.11%
Dec 202575.3%15.1%8.2%0.9%0.4%0.04%
Jan 202669.8%17.1%11.4%1%0.55%0.08%
Feb 202672.1%14.4%11.8%1%0.57%0.06%
Mar 202672.2%14.4%11.8%0.86%0.7%0.05%
Apr 202672.2%14.4%11.8%0.86%0.57%0.06%
May 202671.6%17.5%9.6%0.7%0.57%0.07%
Jun 202667.4%20.2%11%0.66%0.66%0.04%
Jul 202670%17.1%11.5%0.83%0.56%0.05%
Aug 202674.2%12.1%12.1%0.88%0.59%0.05%
Sep 2026——————

  1. 1.Ocean Spray

    74.2%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.Sun-Maid

    12.1%

    Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -5 points.

  3. 3.Sunsweet

    12.1%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  4. 4.Mariani

    0.88%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Traina

    0.59%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  6. 6.Whitworths

    0.05%

    Held 6th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between Traina and its closest rivals

How has branded search demand for Traina changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Traina worldwide rose from 480 to 590.
  • Across the 11 months ending August 2026, Traina’s estimated Share of Search among dried fruit worldwide held steady, from 0.56% to 0.59%.

How did search popularity change for dried fruit worldwide in August 2026?

  1. In August 2026, Ocean Spray gained estimated Share of Search among dried fruit worldwide, from 70% to 74.2%.

  2. In August 2026, Sunsweet gained estimated Share of Search among dried fruit worldwide, from 11.5% to 12.1%.

  3. In August 2026, Sun-Maid lost estimated Share of Search among dried fruit worldwide, from 17.1% to 12.1%.

  4. Estimated monthly branded searches for Mariani worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

  5. Estimated monthly branded searches for Traina worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  6. Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

How is Traina measured?

Brandwave collects information about searches that people make online using Traina’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • traina dried fruit

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How the Brand Demand Index is measured

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