Ocean Spray vs Traina:Which is more popular by branded search?

Name: Ocean Spray vs Traina: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Ocean Spray had more branded searches than Traina among dried fruit worldwide. Ocean Spray was estimated to have 74K branded searches compared to Traina’s 590, and held a 74.2% Share of Search versus Traina’s 0.59%. These are worldwide searches for English-language branded terms.

Share of Search among dried fruit worldwide in August 2026Which is more popular in search, Ocean Spray or Traina?

Ocean Spray74.2%74K searches

vs

Traina0.59%590 searches

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Which is more popular in search, Ocean Spray or Traina?

Compare the dried fruit people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Ocean Spray	Sun-Maid	Sunsweet	Mariani	Traina	Whitworths
Oct 2025	70.1%	17.1%	11.5%	0.68%	0.56%	0.1%
Nov 2025	71.4%	17.5%	9.6%	0.85%	0.57%	0.11%
Dec 2025	75.3%	15.1%	8.2%	0.9%	0.4%	0.04%
Jan 2026	69.8%	17.1%	11.4%	1%	0.55%	0.08%
Feb 2026	72.1%	14.4%	11.8%	1%	0.57%	0.06%
Mar 2026	72.2%	14.4%	11.8%	0.86%	0.7%	0.05%
Apr 2026	72.2%	14.4%	11.8%	0.86%	0.57%	0.06%
May 2026	71.6%	17.5%	9.6%	0.7%	0.57%	0.07%
Jun 2026	67.4%	20.2%	11%	0.66%	0.66%	0.04%
Jul 2026	70%	17.1%	11.5%	0.83%	0.56%	0.05%
Aug 2026	74.2%	12.1%	12.1%	0.88%	0.59%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Ocean Spray and Traina comparison changed over the last 12 months?

3 findings

Ocean Spray was ahead of Traina in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Ocean Spray’s estimated Share of Search among dried fruit worldwide moved from 70.1% to 74.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
Across the 11 months ending August 2026, Traina’s estimated Share of Search among dried fruit worldwide moved from 0.56% to 0.59%, and its estimated monthly branded searches moved from 480 to 590.

How did search popularity change for dried fruit worldwide in August 2026?

2 changes

In August 2026, Ocean Spray gained estimated Share of Search among dried fruit worldwide, from 70% to 74.2%.
Estimated monthly branded searches for Traina worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ocean Spray’s and Traina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.