Brandwave

Toyota vs Volvo Trucks:Which is more popular?

In September 2026, Toyota had more branded searches than Volvo Trucks among truck brands worldwide. Toyota had about 11.1 million branded searches, while Volvo Trucks had 110,000. Toyota made up 59.4% of all truck brand searches we track, and Volvo Trucks accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about truck brands, Toyota appeared in all five answers and Volvo Trucks in none.

Among truck brands worldwide in September 2026

Who do people search for more?

Toyota, about 101 searches for every 1 for Volvo Trucks

Toyota 11.1M searchesVolvo Trucks 110K searches

Who does AI mention more?

Toyota, mentioned in every answer we collected

Toyota in 5 of 5Volvo Trucks in 0 of 5

Who does AI recommend more?

Toyota, the only one of the two named

Toyota first in 5Volvo Trucks never named

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Top truck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toyota appeared in all five answers. Volvo Trucks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ford1st
  2. Chevrolet2nd
  3. Toyota3rd
  4. GMC4th
  5. RAM5th
  6. Scania–
  7. Iveco–
  8. Hino–
  9. Volvo Trucks–
  10. MAN Truck and Bus–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chevrolet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GMC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RAM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scania0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iveco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volvo Trucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAN Truck and Bus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about truck brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Toyota or Volvo Trucks more popular in search?

This chart shows how often people search Google for Toyota and Volvo Trucks by name. Each line represents a brand's share of searches for all 11 truck brands we track, month by month, from English-language searches worldwide.

Toyota and Volvo Trucks among truck brands worldwide, by month

Share of searches by month for Toyota, Volvo Trucks. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaFordGMCChevroletScaniaIvecoHinoVolvo TrucksMAN Truck and BusRAMDAF
Oct 202556.9%25.6%7.7%3.1%2.3%1.9%0.85%0.69%0.4%0.31%0.21%
Nov 202557%25.7%7.7%3.1%2.3%1.5%0.85%0.69%0.59%0.31%0.17%
Dec 202557.1%25.7%7.7%3.3%2.3%1.5%0.85%0.57%0.4%0.31%0.17%
Jan 202661.9%22.7%6.8%2.9%2%1.4%0.75%0.61%0.36%0.28%0.18%
Feb 202659.8%22%8.1%3.5%2.4%1.6%0.89%0.73%0.42%0.27%0.18%
Mar 202656.7%25.6%7.7%3.8%2.3%1.5%0.84%0.69%0.41%0.25%0.21%
Apr 202659.8%22%8.1%4%2%1.6%0.89%0.73%0.43%0.27%0.22%
May 202658.4%21.5%7.9%5.9%2.4%1.6%0.87%0.58%0.35%0.32%0.17%
Jun 202660.9%22.4%6.7%3.9%2%1.7%0.9%0.74%0.36%0.27%0.22%
Jul 202661.1%22.5%6.7%3.6%2%1.7%0.91%0.61%0.44%0.27%0.22%
Aug 202660%22.1%8.1%3.8%2%1.6%0.89%0.59%0.35%0.27%0.22%
Sep 202659.4%21.9%8%4.2%2.4%1.6%0.88%0.59%0.43%0.27%0.22%

How has the Toyota and Volvo Trucks comparison changed over the last 12 months?

3 findings
  • Toyota was ahead of Volvo Trucks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Toyota’s share of searches among truck brands worldwide moved from 56.9% to 59.4%, and its estimated monthly branded searches held steady at 11.1M.
  • Across the 12 months ending September 2026, Volvo Trucks’ share of searches among truck brands worldwide moved from 0.69% to 0.59%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for truck brands worldwide in September 2026?

2 changes

  1. In September 2026, Toyota lost share of searches among truck brands worldwide, from 60% to 59.4%.

  2. Estimated monthly branded searches for Volvo Trucks worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toyota’s and Volvo Trucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toyota

1 branded search term

  • toyota

Volvo Trucks

1 branded search term

  • volvo trucks

How the Brand Demand Index is measured

Other head-to-heads among truck brands

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