Ford vs Toyota:Which is more popular?
In September 2026, Toyota had more branded searches than Ford among truck brands worldwide. Toyota had about 11.1 million branded searches, while Ford had 4.1 million. Toyota made up 59.4% of all truck brand searches we track, and Ford accounted for 21.9%. When we asked ChatGPT and Google AI Overviews about truck brands, both Ford and Toyota appeared in all five answers. Ford was mentioned before Toyota in four out of five answers.
Who do people search for more?
Toyota, about 3 searches for every 1 for Ford
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Ford, named ahead of Toyota in 4 of 5 answers
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Top truck brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Ford and Toyota showed up in all five answers. Ford was listed before Toyota in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chevrolet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GMC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RAM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scania0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iveco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Volvo Trucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAN Truck and Bus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about truck brands
5 answers
Asked ChatGPT
“Which truck brand should I buy?”
Asked ChatGPT
“What are the best truck brands?”
Asked ChatGPT
“What's the best truck brand for hauling and towing?”
Searched Google, AI Overview
“truck brands”
Searched Google, AI Overview
“pickup truck brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ford or Toyota more popular in search?
This chart shows how often people search Google for Ford and Toyota by name. Each line represents a brand's share of searches for all 11 truck brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toyota, Ford. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Ford | GMC | Chevrolet | Scania | Iveco | Hino | Volvo Trucks | MAN Truck and Bus | RAM | DAF |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 25.6% | 7.7% | 3.1% | 2.3% | 1.9% | 0.85% | 0.69% | 0.4% | 0.31% | 0.21% |
| Nov 2025 | 57% | 25.7% | 7.7% | 3.1% | 2.3% | 1.5% | 0.85% | 0.69% | 0.59% | 0.31% | 0.17% |
| Dec 2025 | 57.1% | 25.7% | 7.7% | 3.3% | 2.3% | 1.5% | 0.85% | 0.57% | 0.4% | 0.31% | 0.17% |
| Jan 2026 | 61.9% | 22.7% | 6.8% | 2.9% | 2% | 1.4% | 0.75% | 0.61% | 0.36% | 0.28% | 0.18% |
| Feb 2026 | 59.8% | 22% | 8.1% | 3.5% | 2.4% | 1.6% | 0.89% | 0.73% | 0.42% | 0.27% | 0.18% |
| Mar 2026 | 56.7% | 25.6% | 7.7% | 3.8% | 2.3% | 1.5% | 0.84% | 0.69% | 0.41% | 0.25% | 0.21% |
| Apr 2026 | 59.8% | 22% | 8.1% | 4% | 2% | 1.6% | 0.89% | 0.73% | 0.43% | 0.27% | 0.22% |
| May 2026 | 58.4% | 21.5% | 7.9% | 5.9% | 2.4% | 1.6% | 0.87% | 0.58% | 0.35% | 0.32% | 0.17% |
| Jun 2026 | 60.9% | 22.4% | 6.7% | 3.9% | 2% | 1.7% | 0.9% | 0.74% | 0.36% | 0.27% | 0.22% |
| Jul 2026 | 61.1% | 22.5% | 6.7% | 3.6% | 2% | 1.7% | 0.91% | 0.61% | 0.44% | 0.27% | 0.22% |
| Aug 2026 | 60% | 22.1% | 8.1% | 3.8% | 2% | 1.6% | 0.89% | 0.59% | 0.35% | 0.27% | 0.22% |
| Sep 2026 | 59.4% | 21.9% | 8% | 4.2% | 2.4% | 1.6% | 0.88% | 0.59% | 0.43% | 0.27% | 0.22% |
How has the Ford and Toyota comparison changed over the last 12 months?
3 findings
- Toyota was ahead of Ford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ford’s share of searches among truck brands worldwide moved from 25.6% to 21.9%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, Toyota’s share of searches among truck brands worldwide moved from 56.9% to 59.4%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for truck brands worldwide in September 2026?
2 changes
In September 2026, Toyota lost share of searches among truck brands worldwide, from 60% to 59.4%.
Estimated monthly branded searches for Ford worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ford’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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