GMC vs Toyota:Which is more popular?
In September 2026, Toyota had more branded searches than GMC among truck brands worldwide. Toyota had about 11.1 million branded searches, while GMC had 1.5 million. Toyota made up 59.4% of all truck brand searches we track, and GMC accounted for 8%. When we asked ChatGPT and Google AI Overviews about truck brands, Toyota appeared in all five answers and GMC in four. GMC was mentioned before Toyota in three out of five answers.
Who do people search for more?
Toyota, about 7 searches for every 1 for GMC
Who does AI mention more?
Toyota, mentioned in every answer we collected
Who does AI recommend more?
GMC, named ahead of Toyota in 3 of 5 answers
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Top truck brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toyota appeared in all five answers. GMC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GMC was listed before Toyota in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chevrolet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- GMC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RAM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scania0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iveco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Volvo Trucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAN Truck and Bus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about truck brands
5 answers
Asked ChatGPT
“Which truck brand should I buy?”
Asked ChatGPT
“What are the best truck brands?”
Asked ChatGPT
“What's the best truck brand for hauling and towing?”
Searched Google, AI Overview
“truck brands”
Searched Google, AI Overview
“pickup truck brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GMC or Toyota more popular in search?
This chart shows how often people search Google for GMC and Toyota by name. Each line represents a brand's share of searches for all 11 truck brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toyota, GMC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Ford | GMC | Chevrolet | Scania | Iveco | Hino | Volvo Trucks | MAN Truck and Bus | RAM | DAF |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 25.6% | 7.7% | 3.1% | 2.3% | 1.9% | 0.85% | 0.69% | 0.4% | 0.31% | 0.21% |
| Nov 2025 | 57% | 25.7% | 7.7% | 3.1% | 2.3% | 1.5% | 0.85% | 0.69% | 0.59% | 0.31% | 0.17% |
| Dec 2025 | 57.1% | 25.7% | 7.7% | 3.3% | 2.3% | 1.5% | 0.85% | 0.57% | 0.4% | 0.31% | 0.17% |
| Jan 2026 | 61.9% | 22.7% | 6.8% | 2.9% | 2% | 1.4% | 0.75% | 0.61% | 0.36% | 0.28% | 0.18% |
| Feb 2026 | 59.8% | 22% | 8.1% | 3.5% | 2.4% | 1.6% | 0.89% | 0.73% | 0.42% | 0.27% | 0.18% |
| Mar 2026 | 56.7% | 25.6% | 7.7% | 3.8% | 2.3% | 1.5% | 0.84% | 0.69% | 0.41% | 0.25% | 0.21% |
| Apr 2026 | 59.8% | 22% | 8.1% | 4% | 2% | 1.6% | 0.89% | 0.73% | 0.43% | 0.27% | 0.22% |
| May 2026 | 58.4% | 21.5% | 7.9% | 5.9% | 2.4% | 1.6% | 0.87% | 0.58% | 0.35% | 0.32% | 0.17% |
| Jun 2026 | 60.9% | 22.4% | 6.7% | 3.9% | 2% | 1.7% | 0.9% | 0.74% | 0.36% | 0.27% | 0.22% |
| Jul 2026 | 61.1% | 22.5% | 6.7% | 3.6% | 2% | 1.7% | 0.91% | 0.61% | 0.44% | 0.27% | 0.22% |
| Aug 2026 | 60% | 22.1% | 8.1% | 3.8% | 2% | 1.6% | 0.89% | 0.59% | 0.35% | 0.27% | 0.22% |
| Sep 2026 | 59.4% | 21.9% | 8% | 4.2% | 2.4% | 1.6% | 0.88% | 0.59% | 0.43% | 0.27% | 0.22% |
How has the GMC and Toyota comparison changed over the last 12 months?
3 findings
- Toyota was ahead of GMC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GMC’s share of searches among truck brands worldwide moved from 7.7% to 8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Toyota’s share of searches among truck brands worldwide moved from 56.9% to 59.4%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for truck brands worldwide in September 2026?
1 change
In September 2026, Toyota lost share of searches among truck brands worldwide, from 60% to 59.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GMC’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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