TourRadar vs Viator:Which is searched more?
In September 2026, Viator had more branded searches than TourRadar among tour booking platforms worldwide. Viator had about 673,000 branded searches, while TourRadar had 40,500. Viator made up 18% of all tour booking platform searches we track, and TourRadar accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is TourRadar or Viator more popular in search?
Compare the sites people book activities on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Viator, TourRadar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klook | GetYourGuide | Viator | Civitatis | Tiqets | TourRadar | ToursByLocals | Musement |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 19.6% | 19.6% | 13.1% | 1.4% | 1.8% | 0.35% | 0.29% |
| Nov 2025 | 45.7% | 20.5% | 16.8% | 13.7% | 1.2% | 1.5% | 0.3% | 0.3% |
| Dec 2025 | 46.7% | 21% | 17.1% | 11.5% | 1.5% | 1.5% | 0.31% | 0.31% |
| Jan 2026 | 40.3% | 22.1% | 22.1% | 12.1% | 1.1% | 1.6% | 0.4% | 0.27% |
| Feb 2026 | 44% | 19.7% | 19.7% | 13.2% | 1.2% | 1.5% | 0.35% | 0.35% |
| Mar 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.32% |
| Apr 2026 | 40.1% | 22% | 22% | 12% | 1.6% | 1.6% | 0.32% | 0.26% |
| May 2026 | 40.5% | 22.2% | 22.2% | 12.1% | 1.3% | 1.1% | 0.33% | 0.27% |
| Jun 2026 | 40.6% | 22.2% | 22.2% | 12.2% | 1.1% | 1.1% | 0.33% | 0.27% |
| Jul 2026 | 38.5% | 25.7% | 21.1% | 11.6% | 1.6% | 1% | 0.31% | 0.25% |
| Aug 2026 | 35.6% | 28.9% | 19.5% | 13.1% | 1.4% | 0.96% | 0.29% | 0.19% |
| Sep 2026 | 40.2% | 26.8% | 18% | 12.1% | 1.3% | 1.1% | 0.27% | 0.22% |
How has the TourRadar and Viator comparison changed over the last 12 months?
3 findings
- Viator was ahead of TourRadar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TourRadar’s share of searches among tour booking platforms worldwide moved from 1.8% to 1.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Viator’s share of searches among tour booking platforms worldwide moved from 19.6% to 18%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for tour booking platforms worldwide in September 2026?
2 changes
In September 2026, Viator lost share of searches among tour booking platforms worldwide, from 19.5% to 18%.
Estimated monthly branded searches for TourRadar worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TourRadar’s and Viator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tour booking platforms
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