Topcon vs Trimble Ag:Which is more popular?
In October 2026, Topcon and Trimble Ag were level in searches among precision agriculture platforms worldwide, with an estimated 650 versus 590 branded searches, at 1.5% and 1.4% of the total. When we asked ChatGPT and Google AI Overviews about precision agriculture platforms, Topcon and Trimble Ag each appeared in one of the four answers.
Who do people search for more?
Topcon, about 10% more searches than Trimble Ag
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top precision agriculture platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Topcon and Trimble Ag were each mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st
Climate FieldView2nd
Ag Leader3rd
Trimble Ag4th
Croptracker5th- Topcon6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Climate FieldView4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ag Leader3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Croptracker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Topcon1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Trimble Ag1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about precision agriculture platforms
4 answers
Asked ChatGPT
“Which precision agriculture platform should I use?”
Asked ChatGPT
“What are the best precision agriculture platforms?”
Asked ChatGPT
“What's the best precision agriculture platform for a farm?”
Searched Google, AI Overview
“precision agriculture software”
Searched Google, AI Overview
“best farm management software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Topcon or Trimble Ag more popular in search?
This chart shows how often people search Google for Topcon and Trimble Ag by name. Each line represents a brand's share of searches for all six precision agriculture platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Topcon, Trimble Ag. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Climate FieldView | Ag Leader | Topcon | Trimble Ag | Croptracker |
|---|---|---|---|---|---|---|
| Nov 2025 | 65.1% | 19.7% | 8% | 2.7% | 2.9% | 1.6% |
| Dec 2025 | 67.3% | 16.9% | 8% | 3.1% | 3% | 1.6% |
| Jan 2026 | 63.5% | 19% | 9.5% | 2.6% | 3.5% | 1.9% |
| Feb 2026 | 67.1% | 16.5% | 8.3% | 2.9% | 3.5% | 1.7% |
| Mar 2026 | 70.8% | 14.9% | 7.2% | 2.4% | 3.2% | 1.5% |
| Apr 2026 | 72% | 15.1% | 7.6% | 2.2% | 2.1% | 1% |
| May 2026 | 69.7% | 17.6% | 7.1% | 2% | 2.4% | 1.2% |
| Jun 2026 | 74.2% | 15.5% | 5% | 2.1% | 1.9% | 1.3% |
| Jul 2026 | 77.4% | 13.3% | 4.4% | 2% | 2% | 1.1% |
| Aug 2026 | 76.3% | 13.2% | 5.1% | 2.2% | 1.9% | 1.3% |
| Sep 2026 | 74.8% | 15.9% | 5% | 1.7% | 1.6% | 1% |
| Oct 2026 | 78.4% | 13.7% | 4.3% | 1.5% | 1.4% | 0.73% |
Topcon sells other things too, so only its searches that name this product count here, like “topcon ag”.
How has branded search for Topcon and Trimble Ag changed worldwide over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: Topcon took it in December 2025, Trimble Ag took it in January 2026, Topcon took it in April 2026, Trimble Ag took it in May 2026, Topcon took it in June 2026.
- Across the 12 months ending October 2026, Topcon’s share of searches among precision agriculture platforms worldwide moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 800 to 650.
- Across the 12 months ending October 2026, Trimble Ag’s share of searches among precision agriculture platforms worldwide moved from 2.9% to 1.4%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for precision agriculture platforms worldwide in October 2026?
2 changes
Trimble Ag’s share of searches among precision agriculture platforms worldwide has lost ground for 3 months in a row, from 2% to 1.4% in October 2026.
Estimated monthly branded searches for Topcon worldwide fell 18.8% over 12 measured months, from 800 to 650 in October 2026.
How are Topcon’s and Trimble Ag’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Topcon’s and Trimble Ag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Topcon
2 branded search terms
- topcon ag
- topcon precision agriculture
Trimble Ag
1 branded search term
- trimble ag
Other head-to-heads among precision agriculture platforms
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