Time Out vs Wikivoyage:Which is more popular by branded search?
In August 2026, Time Out had more branded searches than Wikivoyage among travel guide platforms worldwide. Time Out was estimated to have 201K branded searches compared to Wikivoyage’s 12.1K, and held a 3.8% Share of Search versus Wikivoyage’s 0.23%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Time Out or Wikivoyage?
Compare the platforms people research destinations on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Time Out, Wikivoyage. The figures are in the table below the chart.
View monthly share of search table
| Month | Tripadvisor | Time Out | Lonely Planet | Wikivoyage | Culture Trip |
|---|---|---|---|---|---|
| Oct 2025 | 92% | 4.5% | 3% | 0.33% | 0.1% |
| Nov 2025 | 91.4% | 4.5% | 3.7% | 0.33% | 0.08% |
| Dec 2025 | 90.5% | 5.4% | 3.6% | 0.4% | 0.08% |
| Jan 2026 | 91% | 5.5% | 3% | 0.4% | 0.08% |
| Feb 2026 | 92% | 4.5% | 3% | 0.41% | 0.08% |
| Mar 2026 | 89.8% | 4.4% | 5.4% | 0.27% | 0.08% |
| Apr 2026 | 91.5% | 4.5% | 3.7% | 0.27% | 0.08% |
| May 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.07% |
| Jun 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Jul 2026 | 93.8% | 3.8% | 2.1% | 0.28% | 0.05% |
| Aug 2026 | 94.2% | 3.8% | 1.7% | 0.23% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Time Out and Wikivoyage comparison changed over the last 12 months?
3 findings
- Time Out was ahead of Wikivoyage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Time Out’s estimated Share of Search among travel guide platforms worldwide moved from 4.5% to 3.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Wikivoyage’s estimated Share of Search among travel guide platforms worldwide moved from 0.33% to 0.23%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for travel guide platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Wikivoyage worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Time Out’s and Wikivoyage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Time Out
1 branded search term
- time out
Wikivoyage
1 branded search term
- wikivoyage
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.