Brandwave

Stanley vs WORX:Which is more popular?

In September 2026, Stanley had more branded searches than WORX among folding sawhorse brands worldwide. Stanley had about 49,500 branded searches, while WORX had 2,380. Stanley made up 6.2% of all folding sawhorse brand searches we track, and WORX accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about folding sawhorse brands, WORX appeared in three of the five answers and Stanley in two. WORX was mentioned before Stanley in every answer that named either.

Among folding sawhorse brands worldwide in September 2026

Who do people search for more?

Stanley, about 21 searches for every 1 for WORX

Stanley 49.5K searchesWORX 2.4K searches

Who does AI mention more?

WORX, mentioned in 3 of 5 answers, Stanley in 2

WORX in 3 of 5Stanley in 2 of 5

Who does AI recommend more?

WORX, named ahead of Stanley in 3 of 3 answers

WORX first in 3Stanley never first

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Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WORX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stanley was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WORX was listed before Stanley in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Stanley or WORX more popular in search?

This chart shows how often people search Google for Stanley and WORX by name. Each line represents a brand's share of searches for all five folding sawhorse brands we track, month by month, from English-language searches worldwide.

Stanley and WORX among folding sawhorse brands worldwide, by month

Share of searches by month for Stanley, WORX. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORX
Oct 202583.8%9.2%6.2%0.47%0.36%
Nov 202585.2%7.7%6.3%0.5%0.43%
Dec 202585.3%7.7%6.3%0.41%0.36%
Jan 202683.8%9.2%6.2%0.46%0.35%
Feb 202684.9%9.3%5.1%0.37%0.28%
Mar 202683.7%9.2%6.2%0.6%0.35%
Apr 202684.3%9.3%5.1%0.98%0.37%
May 202684.8%9.3%5.1%0.47%0.36%
Jun 202685.2%7.7%6.3%0.51%0.36%
Jul 202682.6%9.1%7.4%0.48%0.36%
Aug 202682.7%9.1%7.4%0.45%0.29%
Sep 202683.9%9.2%6.2%0.36%0.3%

How has the Stanley and WORX comparison changed over the last 12 months?

3 findings
  • Stanley was ahead of WORX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Stanley’s share of searches among folding sawhorse brands worldwide held steady at 6.2%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, WORX’s share of searches among folding sawhorse brands worldwide moved from 0.36% to 0.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

2 changes
  1. In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 7.4% to 6.2%.

  2. Estimated monthly branded searches for WORX worldwide fell 17.4% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Stanley’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stanley

1 branded search term

  • stanley iceflow

WORX

2 branded search terms

  • worx pegasus
  • worx sawhorse

How the Brand Demand Index is measured

Other head-to-heads among folding sawhorse brands

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